Printer Friendly

Paterno Imports acquires the national rights to Baderbrau.

Chicago-based Paterno Imports recently announced the acquisition of the national marketing rights to Baderbrau, the pilsner-style beer brewed by the Pavichevich Brewing Co., located in Elmhurst, IL.

In support of the new brand, Paterno has developed a national advertising campaign that positions the beer as an equivalent to Europe's best beers. According to a Paterno spokesperson, the new advertisement's headline reads, "Beer Lovers! Save $1600 when you drink Baderbrau. Up to now," the copy continues, "to drink a beer this good, you had to spend $1600 to purchase a plane ticket to Bavaria."

Baderbrau was developed by Ken Pavichevich and his master brewer, Douglas Babcook, after touring 70 breweries in Austria, Czechoslovakia and Germany. The brew contains no additives and uses Saaz hops from Czechoslovakia.

According to a Paterno Imports spokesperson, Baderbrau is available on draft and in six-packs.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Paterno Imports Ltd.; Pavichevich Brewing Co.'s pilsner style beer
Publication:Modern Brewery Age
Date:Jul 29, 1991
Words:139
Previous Article:Taxable removals decline in April.
Next Article:Old Detroit chosen "Michigan's best." (Old Detroit Amber Ale named "Best Michigan-Brewed Beer")
Topics:


Related Articles
Pavichevich Brewery gets off ground in IL.
The state of small-scale brewing.
Pavichevich intros Baderbrau bock.
Brewing beer Alaska-style.
The irrepressible rise of microbreweries.
Bohemian Brewery thriving in Salt Lake City. (Weekly Specialty Beer Report).
Dutch independent & craft breweries: in the shadow of Heineken and Grolsch, small Dutch brewers thrive.
King of Siam: Thailand's Boon Rawd Brewery faces challenges in its home market, but remains an export powerhouse.
Gambrinus will brew Trumer Pils in Berkeley for U.S. market.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters