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Pastoral Partners With Williams-Sonoma; Opens Second Store.

Pastoral Artisan Cheese, Bread & Wine will open its second location at 53 East Lake Street in Chicago this month and announces a partnership with specialty retailer Williams-Sonoma to create an exclusive collection of handcrafted artisan cheeses from American family farms throughout the U.S. The collection retails for $69 (three-cheese assortment) and $99 (deluxe five-cheese assortment), and is available only through the Williams-Sonoma catalog and Web site (www.williamssonoma.com) starting October 11, 2007.

Pastoral's new store incorporates special features such as a window-enclosed cheese cave and, in true European style, salami and hams hanging on the wall in an open refrigerated space. Local farm antiques will complement the shop's d?cor which features Pastoral's familiar tin ceiling and more than 67 feet of custom-made millwork. Limited indoor seating will be available, with additional outdoor seating beginning in summer 2008.

The shop's cheese collection will expand from the current 130 varieties to more than 150 varieties, with an emphasis on rare, high-quality, small production American cheeses in addition to the finest international offerings. Customers will also find more than double the current wine selection, with a focus on small production American wines -- many of which are biodynamic or organic -- in addition to classics from around the world. This winter, Pastoral will also introduce eight wines by the glass, each representing a different flavor profile.

In addition to a deeper cheese and wine offering, Pastoral has already expanded its sandwich, salad and cheese-plate-to-go selection at the Broadway shop, and will also incorporate these new products at the Lake Street location in addition to paninis and a variety of side salads. Pastoral will grow its day-trip and class offerings in the larger space, and will also continue its exclusive relationship with international award-winning baker, Jory Downer of Bennison's Bakery, who provides more than 10 different bread varieties for Pastoral along with a signature baguette.

Expanded catering options, including gourmet sandwich trays, in addition to signature and custom gift baskets and picnics, will be geared toward Loop-area businesses and the rapidly growing residential market.

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Publication:Gourmet Retailer
Date:Sep 14, 2007
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