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Passion for your trade is crucial; Issue of the week: Young entrepreneurs.

ANNA Addison has spent nearly four years casting doubt on longestablished theories about entrepreneurship.

The Middlesbrough communications specialist, who was 28 when she established Anna Addison Associates in 2005, has no plans to make mega-bucks, work 24-7, buy or rent premises, take on staff or become an expert in finance management.

But she claims successful entrepreneurship is more about a passion for your trade and control of your own destiny.

She says: "Some people don't start a business because they think they don't have the experience to succeed. When I started I knew a lot about my trade but literally nothing about running a business.

"You go on courses, you learn on the job. I'm still learning new things every day."

Anna secured pounds 2,000 of European funding to complete a Certificate in Professional development from the University of Teesside - but has otherwise learned from experience.

She can draw on 14 years in the media and media-related industries, which included work as a broadcast journalist for the BBC and consultant for a Tees Valley-based PR agency.

She decided to fly solo almost four years ago and hasn't looked back.

With an annual turnover of around pounds 55,000-pounds 60,000, her business has more than 25 clients including sports professionals, fashion designers, web developers, restaurants, charities and professional services companies.

But Anna - named in Rising Stars, Future Leaders, an nebusiness-backed programme to identify the next generation of entrepreneurs - would never prioritise pound signs over a good work-life balance and urges money-oriented entrepreneurs to do some soul-searching before taking the plunge.

"If making quick money is your main aim, think carefully about going into it because many entrepreneurs just about cover their costs during the first couple of years," she says.

"More than anything, you have to love your trade, believe in yourself and enjoy being in control. Even though I put in the hours I find I have much more time to spend withmyfamily and friends."

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Title Annotation:Features
Publication:Evening Gazette (Middlesbrough, England)
Date:Jan 13, 2009
Words:333
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