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Browse Parkhurst, Morgan Leu

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Title Type Date Words
I [love] brands: people really do love their favorite brands. Here's how to get them to fall in love with yours. Book review Feb 1, 2014 534
The 'wired and dangerous' consumer: a new book takes a humorous approach to a serious challenge: how do companies build trust with untrusting, hyper-connected consumers? Book review Nov 1, 2011 565

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