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ParFormance on par; new golf school at Hot Springs Village in full gear, no matter the conditions.

THE SUDDEN BURST OF winter as October drew to a close didn't put the efforts at ParFormance School of Golf in the deep freeze.

Director Roger Kluska and his staff were back at it last week with individual instruction at the new, million-dollar Hot Springs Village facility built by Cooper Communities Inc.

"I think when you put some of the finest teachers in the Arkansas area at one facility and the facility caters to the education of the golf swing to students, you get a continuing flow of people wanting to come to that facility at any time," Kluska says.

ParFormance opened Aug. 29 after a four-month construction on 50 acres in east Hot Springs Village. Although it may have been after many golfers had stored away the clubs for the season, October was an "absolutely outstanding" month for the school, Kluska says.

ParFormance is Arkansas' first golf school. Its opening, along with several courses open or under construction throughout central Arkansas, indicates that the national golf boom has hit the state.

"Golf is big business," says Jay Fox, executive director of the Arkansas State Golf Association in Little Rock. "ParFormance is something like the Jim Fleck and Jack Nicklaus and Ken Venturi schools that have popped up nationally and are very popular. They have tapped into something that is needed here, and I think you'll see more of them in the state."

Fox says he has only seen the ParFormance complex "from the road, but from my perspective it has to be a boost for the golfing industry as a whole.

"Nowadays, people don't have time to get away and play golf. Instruction is expensive. With this, you can take a weekend off and learn all the facets. It's a nice way to learn the game. They have a qualified staff and, from what I understand, a wonderful facility."

Kluska, who was director of golf for Cooper Communities' Hot Springs Village for 16 years, is assisted at the school by five professionals: Garth Wellshear, John Endsley, Bobby Lee, Joan Waha, and Kluska's daughter, Kelly.

What makes ParFormance unique from most golf-learning centers is its layout. The school has a driving range like most centers but features three holes along the perimeter with unlimited balls for students to tackle a short par-4, a medium par-3 and a long par-4. A large chip-and-putt area is handy.

Kluska says ParFormance students "learn more and take their game to a higher level in a shorter amount of time than at other schools. We accelerate the learning."

At the driving range, students have a videotape made of their swing with voice-over by the teacher to take home and aid in the education.

The centerpiece of the facility is a 3,000-SF clubhouse with a student section, men's and women's locker rooms and a pro shop.

From now until March 11, the school offers only individual lessons with help from all the professionals. The facility is equipped to handle any kind of weather. The golf schools, which handle as many as 24 students at a time, kick up again March 11 through the summer.

There is a price for such high-tech teaching. Individual lessons run $50 an hour. The two-day golf school is $695 and a four-day school is $1,395, including lodging, food and amenities. A one-day school is $250. Commuter two-and four-day packages also are available.

"Now that I have seen it put to use, we teach them more than I thought we could teach when it was on the drawing board," Kluska says. "It far surpasses my wildest dreams of what we could accomplish."
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Title Annotation:ParFormance School of Golf
Author:Harris, Jim
Publication:Arkansas Business
Date:Nov 8, 1993
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