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Palmer's natural product lines deliver results.

ENGLEWOOD, N.J. -- E.T. Browne Drug Co.'s Palmer's brand continues to expand its portfolio of natural ingredient-based problem solution formulations within its core Cocoa Butter, Coconut Oil and Shea Butter product lines. Palmer's latest launch is the Palmer's Skin Success GLOW range. Palmer's GLOW products contain natural botanicals such as white lily extract, Japanese songyi mushroom and licorice to perfect one's complexion and give skin a luminous, healthy-looking glow. The range includes Water Lily Face Cream for correcting dark spots and discoloration, Radiance Sheet Mask for balancing and brightening dull, dry skin, Purifying Sheet Mask for detoxifying and refining pores, and Water Lily Body Lotion for balanced, radiant skin all over the body.

Basing the range on powerful core ingredients delivers on the consumer desire for safe, natural formulas that provide tangible benefits by harnessing the power of natural ingredients, cutting-edge science and formula efficacy, Palmer's remains true to its animal-friendly and eco-conscious objectives of providing ethically and sustainably sourced natural ingredients that deliver results.

The Palmer's Skin Success GLOW campaign is focused around digital advertising and social media. E.T. Browne recruited new influencers to trial the GLOW products and provide their feedback. One tactic was asking influencers to participate in a 21-day challenge where they documented their progress across their social platforms, giving a firsthand account of their experience with the products and its efficacy. Influencers were also models featured in a GLOW marketing campaign across print and digital.

Palmer's goal is to create lasting relationships with its influencers. E.T. Browne identifies those with genuine love for the Palmer's brand. These influencers then become part of the Palmer's family--true brand ambassadors. The relationships naturally expand to include online happy hours and expanded campaigns. Influencers also join the Palmer's team at major beauty events and shows across the country to meet with fans and "spread the love."

E.T. Browne Drug Co.

P.O. Box 1613 Englewood Cliffs, N.J. 07632

Key contact: Luigi Fata, Vice President of Sales


Phone: (201)894-9020

Primary business: BEAUTY CARE Hair care, skin care

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Title Annotation:TSE 2019: CORPORATE PROFILES
Publication:Chain Drug Review
Date:Aug 26, 2019
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