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Paddy Power turn out to be both hero and villain; CHELTENHAM BETTING AWARDS Jim Cremin dishes out the bouquets and brickbats.

Best campaign Paddy Power's money back if Dunguib wins the opener, with an eyecatching poster. Highly effective.

Worst campaign Paddy Power were so pleased with themselves at despoiling the Cotswolds with a horribly tacky sign. Not the betting industry's finest moment. Most improved shop experience William Hill reduced their obsession with incessant virtual racing.

Most dire moment A Millersfield virtual race shown just before 2pm in many shops on Gold Cup day; an earlier 'race' had been won by Absolutely Dire.

Most amusing moment Hills, proving virtual can be fun, staged four all-time champions' races on the Monday, including Best Mate (6-1) making all to beat Mill House (33-1) and Denman (8-1). Commentator roars "and Best Mate, winner in 2002, 2003 and 2004, makes it a fourth Gold Cup in 2010". Great stuff.

Most elegant production Fantastic debut for Coral TV - its flexibility shone.

Best shop screens Ladbrokes confidently made Cheltenham their total focus Best-dressed manager Angie Bowers, presenting the Ladbrokes World Hurdle (she and hubby Jim fly to Dubai tomorrow). Best-dressed staff Return of the Totepool's ladies [and guys] in red, wearing 'Bet With Me Today' badges. Biggest cheque The pounds 1m handed over after the Coral Cup by Gala Coral boss Neil Goulden to Sports Minister Gerry Sutcliffe, raised for chosen charity Sue Ryder Care.

Easiest pickings Punters fell over themselves for Betfred's 10-1 offer on four hotpots, which went down in the first leg when Dunguib lost. Best talisman for the ring Charlie Miller's return. After a decade away he stood for Blue Square, with the result that everyone cleaned up Best prediction Paddy Brennan, speaking to guests in the Front Runners restaurant on Thursday: "Imperial Commander's in the form of his life, one mistake by Kauto and ..." All-round top dog C4 Racing provided four intense days of remarkable coverage and were still smiling at Lingfield and Uttoxeter come the Saturday.

CAPTION(S):

Gerry Sutcliffe (left) accepts the pounds 1 million cheque on behalf of Sue Ryder Care from Gala Coral boss Neil Goulden
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Title Annotation:Sports
Publication:The Racing Post (London, England)
Date:Mar 23, 2010
Words:337
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