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Pabst 1992 production increases 6%.

Saying his company's products were the "right beer at the right time," Pabst Brewing Co. president and CEO Lutz Issleib reported a six-percent increase in its 1992 production volume to 7.1 million gallons.

According to Issleib, Pabst "not only racked up notable sales gains for Pabst, Hamm's, Olympia and Olde English 800 Malt Liquor, we have generated outstanding successes with our revitalized draft and light products."

"Across the board," Issleib continued, "Pabst brands have clearly proven that the bloom is off the rose - beer drinkers are beginning to realize that the heaviest advertised beers are not necessarily the best tasting... and not the best values."

In addition to its domestic sales, Pabst saw a 13-percent gain in 1992's export sales over the year before. Issleib related, "In essence, today's smart beer drinker is searching for substance in a new downscale style. People like what they like.

"Sometimes that's a 25-year-old Glenlivet," Issleib said, "and sometimes it's a Pabst Blue Ribbon, and so what."
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Title Annotation:Pabst Brewing Co.
Publication:Modern Brewery Age
Date:Feb 8, 1993
Previous Article:Genessee taps agency.
Next Article:Paulaner eyes U.S. expansion in 1993.

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