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PVH Corp extends licence agreement with Geoffrey Beene until 2021.

M2 EQUITYBITES-October 15, 2012-PVH Corp extends licence agreement with Geoffrey Beene until 2021(C)2012 M2 COMMUNICATIONS

Apparel company PVH Corp (NYSE:PVH) said on Monday that it has entered into a licensing agreement to design, market and distribute Geoffrey Beene LLC's dress shirts through to 2021, with a renewal term until 2028 if certain conditions are met.

Initially PVH launched Geoffrey Beene dress shirts in 1982 under one of the first licenses for third party brands. The broad-based wrinkle free fashion collection is highlighted by sateen fabrications in fancy and solid colourways.

According to Geoffrey Beene, its shirts are available in big & tall, regular fit, fitted and slim fit - the fastest growing segment of the business. Its dress shirts are distributed at major department stores and speciality stores throughout the US and Canada.

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Publication:M2 EquityBites (EQB)
Date:Oct 15, 2012
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