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PUTRID PACK OF STINKY SOLES INVADES VERMONT FOR 17TH ANNUAL ODOR-EATERS INTERNATIONAL ROTTEN SNEAKER CONTEST; SPRING WILL NEVER BE THE SAME

PUTRID PACK OF STINKY SOLES INVADES VERMONT FOR 17TH ANNUAL ODOR-EATERS

INTERNATIONAL ROTTEN SNEAKER CONTEST; SPRING WILL NEVER BE THE SAME
 MONTPELIER, Vermont, March 10 /PRNewswire/ -- Sniff! Up in the air! Is it a skunk? A musky moose? A pig just out of the pen? No! It's the 17th Annual Odor-Eaters International Rotten Sneaker Contest, to be held on Friday, March 20, the first day of spring, in this quintessentially picturesque New England town.
 The "nosetorious" event -- complete with noxious Nikes, pungent Pumas, ripe Reeboks and stale Air Jordans -- will determine which putrid pair of stinky sneaks will earn the privilege of a permanent place in footwear history -- and in the air-tight Odor-Eaters Hall of Fumes.
 Finalists hail from sea to shining sea, as kids from Massachusetts to Alaska converge on Vermont to show off the seamiest soles in all the land.
 Whether dragged in the dirt, mucked in the mud, or scuffed in the sand, the end result is odor of Olympic proportions, and gender, increasingly, is irrelevant.
 "Odor doesn't discriminate when it comes to sneakers," says Dr. Herbert Lapidus, veteran head judge, chief odorologist and inventor of Odor-Eaters odor-destroying insoles. "Girls are proving to be formidable challengers, out reeking boys in odor excellence."
 Among the other daring judges who will be putting their noses to the toes is Dr. Lesley Heafitz, pediatrician and mother, who has both personal and clinical experience with sorry soles.
 "It is an honor to help smell out the darkest dogs of them all," says Dr. Heafitz.
 This year, 12 national finalists, including three girls and one U.S. Armed Services champion, will parade under the Arch D'Feet at the Montpelier Department of Recreation.
 Contenders must prove that their sneakers are naturally rotten and can be worn during the contest. Odor must be detected at 20 feet to be considered a gold sneaker performer.
 "We can detect a hoaxster in the sniff of an instant and a nod of the schnoz," adds Dr. Lapidus.
 Other "distinkuished" judges include Pat Pugh (pronounced "pew," yes, that's her real name) of Vans Sneakers and a beleaguered bovine, most recently employed by Ben & Jerry's, who will choose the most "udderly" rotten pair of sneakers.
 Much to mom's relief, the grand prize winner will receive a year's supply of Sneaker Tamers odor-destroying insoles made by Odor-Eaters, to prevent new sneakers from ever becoming eligible for future Rotten Sneaker Contests. The special Odor-Eaters Purple Sole of Valor will be presented to the winner's mother, in recognition of her patience and understanding.
 The champ will also receive a $500 U.S. savings bond and a sneaker survival kit complete with a new pair of Vans Sneakers for every member of the winner's family (up to 6 pairs).
 Last year's world champion, 9-year-old Maura Commito, will present the Order of the Golden Sneaker to both the international and Vermont winner.
 The contest is open to anyone 18 and under.
 -0- 3/9/92
 /CONTACT: Anne York or Julie Bohl of Odor-Eaters, 914-694-5454, or Fran Schwartz or Alice Newcomb-Doyle of Ravelle Brickman PR, 212-260-5300, for Odor-Eaters/ CO: Odor Eaters ST: Vermont IN: SU:


KD-OS -- NYFNS1 -- 6684 03/10/92 07:30 EST
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Date:Mar 10, 1992
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