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PUSH-BUTTON SURVEY DELIVERS OVERNIGHT RESULTS

 PUSH-BUTTON SURVEY DELIVERS OVERNIGHT RESULTS
 RYE BROOK, N.Y., Oct. 6 /PRNewswire/ -- The days of waiting weeks


and even months for the results of market research and opinion surveys have gone the way of the rotary phone.
 Gestetner Corporation, a Greenwich, Conn. national distributor of copiers, digital duplicators, fax machines and other office products, is getting almost instant survey results from an innovative MCI (NASDAQ: MCIC) 800 service enhanced product that is transforming the touch-tone phones of its customers into practical research instruments.
 Instead of just sending mail surveys to its customers and waiting weeks for responses and final tabulations, Gestetner has begun using an automated voice service called MCI Survey. After dialing an 800 number, Gestetner's customers are asked to use their touch-tone phone to answer a series of closed-end questions. MCI then compiles the results and sends them to Gestetner overnight using MCI Mail.
 Using MCI Survey, Gestetner achieved a 21 percent return rate in a recent survey of 2,200 customers. "We not only got a much higher response rate using the 800 number, but we also cut our costs by more than 15 percent and received very timely reports from MCI," said Chandran Rajaratnam, Gestetner's president and chief executive officer.
 "Our goal is to keep customers for life," Rajaratnam says, "so we're anxious to know what our customers think about Gestetner, our products and services. MCI Survey provides us with fast, convenient and accurate information that gives us the ability to respond almost instantaneously to any problem."
 Gestetner has thousands of customers throughout the country served by 35 branch offices and more than 400 dealers. The company is a subsidiary of Gestetner Holdings, PLC, which has more than 1300 offices in over 130 countries. Gestetner's customers can call the MCI survey number 24 hours a day to complete the five minute survey. Survey participants are greeted with a short introductory message and then asked to answer a series of questions. Following each question, participants can select answers ranging from "very satisfied" to "very unsatisfied" by just pressing the corresponding number key on their touch-tone phones. After completing the survey, Gestetner customers can leave additional comments for Rajaratnam on a voice mail box.
 Introduced less than a year ago, MCI Survey has become a very popular service among corporations seeking more timely research information. "The interest in the MCI Survey product has been growing at a rapid rate," said Bill Price, director of MCI's Enhanced Voice Services. "Companies have found that using an 800 number to do sales and marketing research or opinion polls provides them with a very powerful tool to know what their customers are thinking and to make real-time management decisions based on that information."
 Price said, that within MCI, the survey service is used to speed up sales reporting data, to get employee input on company policies and benefits, and to test employee knowledge of new products.
 MCI Survey is one of the many innovative 800 services offered as part of MCI's Enhanced Voice Services (EVS) family of products. Applications of the company's EVS products have been growing at a rate of 25 percent a month. MCI, the nation's second largest long distance company, provides a wide range of domestic and international voice, data and messaging services.
 -0- 10/6/92
 /CONTACT: Frank J. Walter of MCI National Accounts, 212-326-4389, or Sean Sullivan of Sullivan and Mulvaney Inc., 203-964-8005, for MCI/
 (MCIC) CO: MCI Telecommunications Corporation ST: New York IN: TLS SU:


TM-KW -- NYFNS1 -- 6879 10/06/92 07:30 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 6, 1992
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