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PULITZER BUYS WEEKLY IN WISCONSIN.

For the second time in less than a month, Pulitzer Newspapers Inc. -- the community newspaper division of St. Louis-based Pulitzer Inc. -- has acquired a weekly newspaper that increases the sphere of influence of one of its dailies.

The Daily News in Rhinelander, Wis., last week acquired the 3500-circulation Forest Republican of nearby Crandon in Forest County; terms of the transaction were not revealed.

The Wisconsin deal followed on the heels of the acquisition of two weeklies in California near the company's Napa Register (see NewsInc., June 16, 2003).

Russ and Arlet Steel, under the business name Forest Republican Publishers Inc., have had the Republican printed at the Daily News for 35 of the 36 years that they have owned the paper.

"We trust these people to carry on the tradition of a hometown newspaper that we've worked hard to establish, and to take it to the next level," the Steels said in a statement.

A longtime Wisconsin newspaperman, Dean Acheson, has been retained to edit the paper.

The Steels are lifelong newspaper people -- Russ was a Linotype operator and Arlet worked at her father's newspaper before they bought the Republican in the late 1960s.

The Republican adds to the group known as Northern Lakes Publishing, which not only publishes the 6000-circulation Daily News, but also the Weekend ADvantage and several specialty publications.

Acquisition of key weeklies will help Pulitzer keep its advertising dominance in the markets where its community newspapers operate. It's interesting, though, that these purchases would come so close together ... a trend, maybe?
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Publication:NewsInc
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 7, 2003
Words:255
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