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PUBLISHERS EXPRESS EXPANDS TO SAN JOSE AND TUCSON; ALTERNATIVE DELIVERY SYSTEM NOW IN 12 CITIES

 PUBLISHERS EXPRESS EXPANDS TO SAN JOSE AND TUCSON;
 ALTERNATIVE DELIVERY SYSTEM NOW IN 12 CITIES
 NEW YORK, Jan. 27 /PRNewswire/ -- Publishers Express, the private delivery company, has completed agreements with the San Jose Mercury News in San Jose, Calif., and TNI Partners, agent for the Arizona Daily Star and Tucson Citizen in Tucson, Ariz., to expand its alternative delivery system into these two cities. Deliveries in San Jose and Tucson will begin later this month.
 Publishers Express, which had developed a system for delivering magazines, catalogs, and advertising material to individual households at lower rates than the U.S. Postal Service, currently delivers products for over 50 of the nation's leading magazine publishers and catalog companies, including U.S. News & World Report, Sears, Good Housekeeping, J.C. Penney, and T.V. Guide. The private delivery system is now being licensed to various companies throughout the country.
 The addition of San Jose and Tucson increases Publishers Express' coverage to a total of 12 cities across the United States. The Publishers Express network now includes the following licensees: The Atlanta Journal & Constitution, the Belleville News-Democrat, the Fort Worth Star-Telegram, Gannett Rochester Newspapers, Gateway Consumer Services in St. Louis, the Lexington Herald-Leader, the Miami Herald, the Salt Lake Tribune/Deseret News, The San Antonio Light, and the Tri-County Shopper in Charleston, S.C. These properties currently deliver advertising material to approximately 2 million households.
 Dean R. Bartee, senior vice president of the San Jose Mercury News, said, "We're delighted with this new joint partnership. Publishers Express provides us with the highest quality demographic targeting tool we've had. We will now be able to offer our advertisers that targeting ability in combination with a very flexible and highly reliable distribution system."
 Larry T. Martin, circulation director of TNI Partners, said, "We are very pleased to have become a part of the growing Publishers Express family. The program offers many opportunities to meet the more sophisticated targeting needs of our advertisers."
 Jim O'Brien, CEO of Publishers Express, said: "The agreements with the San Jose Mercury News and TNI Partners mark Publishers Express' entry into the West. Our relationship with these two excellent companies will certainly lead to further expansion in the region."
 Publishers Express plans to expand their system to the country's top 75 cities within the next three years. The investors in Publishers Express include American Express Publishing Corporation, the Mail Order Association of America, Meredith Corporation, News America Publishing, Inc., The New York Times Company, Quad/Graphics, Inc., R.R. Donnelley & Sons Company, The Time Inc. Magazine Co., and Times Mirror Magazines, Inc.
 -0- 1/27/92
 /CONTACT: Jim O'Brien, CEO of Publishers Express, 212-522-3036, or Peter Costiglio of Time Inc. Magazines, 212-522-3927/ CO: Publishers Express ST: New York, California, Arizona IN: PUB SU:


CK-TM -- NY088 -- 3890 01/27/92 16:03 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 27, 1992
Words:470
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