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PUBLIC LIBRARIES OF NEW YORK AND THE CHASE MANHATTAN BANK, N.A., LAUNCH EMERGENCY BOOK FUND CAMPAIGN

PUBLIC LIBRARIES OF NEW YORK AND THE CHASE MANHATTAN BANK, N.A., LAUNCH
 EMERGENCY BOOK FUND CAMPAIGN
 NEW YORK, Oct. 1 /PRNewswire/ -- The three public library systems of New York City, Brooklyn, New York and Queens Borough, have joined with The Chase Manhattan Bank, N.A., in an urgent campaign to raise funds for library books. Called "The Public Libraries Emergency Book Fund," the campaign is a one-time effort to raise at least $1.5 million in private funds, at a time when the City's public libraries have lost more than 50 percent of their book budgets. Mayor David Dinkins and City Council Speaker Peter Vallone voiced their support for the campaign at a press conference at City Hall today.
 "Because of budget constraints, the Brooklyn, New York and Queens Borough Public Libraries cannot buy the books their readers so desperately need," said A. Wright Elliott, Chase executive vice president for corporate communications. "That could have tragic consequences for the city's future. The three library systems have come together in a joint fund-raising effort to help recover some of that loss. Chase is proud to support this partnership, and that's why we're asking everyone -- all our customers and all library users -- to contribute to this campaign."
 While the City restored library hours, the 206 circulating libraries still face a severe book shortage. "The public libraries are an essential city service and we thank the City for acknowledging this by giving us the funds to keep our doors open at least five days a week," said Dr. Timothy Healy, president, The New York Public Library. "Public libraries are central to our democratic society. They provide free and easy access to information for all who desire it -- without discrimination of age, gender, religion or need. That access is severely diminished without the books that educate and enlighten the libraries' millions of users."
 Eight donors have already made gifts totaling $500,000 toward the goal, in advance of the public announcement. Major leadership gifts have been received from Mr. and Mrs. Richard Gilder; J.P. Morgan & Co., Inc. and The Scherman Foundation, Inc. Additional leadership gifts were given by the Cleveland H. Dodge Foundation, Inc.; The Heckscher Foundation for Children; Belle and Murray L. Nathan; Helena Rubinstein Foundation, Inc.; and the Taconic Foundation, Inc.
 With The Public Libraries Emergency Book Fund campaign, the three library systems are turning to the private sector for help in buying books. Chase, which is sponsoring the campaign, has obtained the pro bono services of its advertising agency, Wells Rich Greene BDDP, and its public relations firm, Hill and Knowlton, Inc., to heighten public awareness of the libraries' need for funds. "We are now seeking pro bono print space and air time from the media to encourage all New Yorkers to contribute to the Fund," said Elliott. In addition, Chase is mailing appeals to its 500,000 metropolitan-area bank customers and credit card holders. Chase bank branches, as well as library branches, will display campaign posters and provide bookmarks and contribution envelopes. The banks will also run Book Fund messages on videoloop monitors and ATM screens.
 "In an effort to find solutions to pressing social problems and to improve their lives, more and more people are turning to libraries for vital information," said Larry Brandwein, director, Brooklyn Public Library. "If we don't want to close the book on our future, we must put more books on our library shelves. So, we are asking each and every New Yorker to support their neighborhood libraries by contributing to The Public Libraries Emergency Book Fund."
 "The Public Libraries Emergency Book Fund provides a way for New York's neighborhoods to support the libraries that nourish them and their children," said Constance B. Cooke, director, Queens Borough Public Library. "The world has seen vast changes in a short span of time. New scientific, medical and technological advances are surfacing daily. Even geography is in flux -- nations called the Soviet Union and Czechoslovakia have disappeared. Libraries must provide the books that reflect these changes. Contributions to the Emergency Book Fund can help assure that our children are not doomed to ignorance about the new world they will enter."
 The Public Libraries Emergency Book Fund campaign begins today. Contributions by check or money order may be sent to The Public Libraries Emergency Book Fund, Church Street Station, P.O. Box 6426, New York, NY 10277-0348 or call 1-800-935-BOOK for those wishing to contribute by credit card. Proceeds of the campaign will be distributed to all three library systems. The campaign is not seeking book donations.
 The Brooklyn Public Library, The New York Public Library and the Queens Borough Public Library are autonomous systems that receive funding from the City and provide a wide variety of services to New York City neighborhoods. These include English-as-a-Second Language classes, adult literacy tutors, children's homework help and reading programs, job and business information, assistance to new immigrants, services for the disabled and nearly 50 thousand free programs that enrich the educational and cultural life of the community.
 -0- 10/01/92
 CONTACT: Deborah Bosick or Chris Kircher of Hill & Knowlton, 212-697-5600, for Chase Manhattan Bank; Nancy Donner of NYPL, 212-221-7676; Mimi Koren of QBPL, 718-990-0705; Donald Kaplan of BPL, 718-780-7839 CO: CHASE MANHATTAN BANK, N.A. IN: FIN ST: NY -- NY017 -- X928 10/01/92
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Oct 1, 1992
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