PTCL declared fastest growing brand in Pakistan.
ISLAMABAD -- PTCL has been declared as the fastest growing brand in Pakistan with a brand value of $119 million (more than Rs12.5 billion).
This was announced by Brand Finance at a ceremony held in Barcelona during the Mobile World Congress 2018. A trophy to mark this occasion was presented to Dr Daniel Ritz, president and CEO of PTCL , by David Haigh, CEO of Brand Finance. Adnan Shahid, Chief Commercial Officer PTCL , Syed Shahzad Shah, EVP, Marketing and Communications, PTCL , along with other key management of Brand Finance and PTCL were also present on the occasion.
Brand Finance is the world's leading independent brand valuation and strategy consultancy, headquartered in London. In 2017, Brand Finance measured the Etisalat brands portfolio where PTCL's brand value stood at $86 million. With a 37.5% increase in value in the span of just one year, the PTCL brand has become the fastest growing brand in Pakistan. It has also become the second telecom brand in Pakistan to be valued over $100m, improving its ranking by 21 points to be placed at 214 in Brand Finance's Telecoms 300 2018 league table.
The tremendous growth of PTCL brand equity is a result of the extensive brand building efforts that the company has pursued aggressively last year that included sponsorship of the national Pakistan Cricket Team, Hockey team and actively participating in the Pakistan Super League with Islamabad United cricket team and being the official telecom partner of FC Barcelona in 2017 in Pakistan. In addition, better business performance and constant focus on giving back to the community through various corporate social responsibility initiatives, e.g. nationwide record-breaking blood donation drive, free medical camps, etc. also supported brand building efforts.
Every year, leading valuation and strategy consultancy Brand Finance values the world's biggest brands. The 300 most valuable telecoms operator brands in the world are included in the Brand Finance Telecoms 300 league table and the 10 most valuable telecoms infrastructure brands are listed in the Brand Finance Telecoms Infrastructure 10 ranking.
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|Publication:||The Nation (Karachi, Pakistan)|
|Date:||Mar 3, 2018|
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