PS80 fine if you drop chewing gum in street.
Byline: JOHN GREENWOOD Local Democracy Reporter @JOHNG_LDR
STOP gumming up our streets - that's the stance Calderdale Council is taking in its latest battle against littering.
The council is backing the Chewing Gum Action Group's Bin It Your Way campaign to complement its own Don't Muck About anti-littering scheme, which is also being stepped up.
This year Calderdale's ruling Labour group have come under fire, particularly from the Liberal Democrats, over enforcement action and agreed the council must do more.
Bin It Your Way encourages people to dispose of their chewing gum responsibly and avoid a fine of up to PS80. Posters and banners have been put up across the borough highlighting the campaign, which is also running across the UK.
The council's Cabinet Member for Communities and Neighbourhood Services, Clr Susan Press said: "Littering is a blight on our communities and chewing gum causes a particular problem, as it's so time-consuming and expensive to remove from pavements and other surfaces.
"This campaign aims to inspire people to think twice before they drop their gum - make sure it goes in the bin and help keep our borough litter free."
The council and the Community Foundation for Calderdale's long-term Don't Muck About campaign is all about encouraging residents to feel pride in their surroundings and emphasising the message that Calderdale will not tolerate littering.
For more information about the work the council does to reduce littering in Calderdale, visit www.calderdale.gov.uk/dontmuckabout or follow dontmuckabout on social media.