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PS1m ad blitz to replace blaze dryers for free.

Byline: STEPHEN HAYWARD Consumer Correspondent

WHIRLPOOL will spend PS1million on an advertising campaign to recall unmodified tumble dryers amid fears they pose a fire risk.

Owners can claim a new model with no fee for delivery, installation or removal of faulty ones. They can also ask for a free-ofcharge modification by a Whirlpool engineer. Or they can return their dryer and get a refund of up to PS150, depending on its age.

The US firm, which also makes machines for other brands, will announce the recall with TV, radio, newspaper, magazine and online ads from tomorrow.

It was forced to act after the government said it would issue a recall for 500,000 faulty Hotpoint, Creda and Indesit models sold in the UK from April 2004 to October 2015. Earlier this month Whirlpool admitted to MPs the true number could be up to 800,000.

It also revealed 54 fires had been logged in recent years, including three in new models.

Blazes start when fluff falls off clothes and touches the heating element. Whirlpool modified 1.7million dryers after the fault was discovered three years ago.

But it says it is expanding its campaign to recall all unmodified tumble dryers. A spokesman for Whirlpool said: "The safety campaign has resolved the issue for 1.7million people - a success rate up to five times the UK average for a product recall.

"There may still be people who have not yet engaged with this campaign, and it is vital that they come forward so we can ensure the safety issue is resolved."


FIRE FEAR Whirlpool dryer

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Publication:Sunday Mirror (London, England)
Date:Jul 21, 2019
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