PS122m hotel and luxury lodges plan could create hundreds of jobs.
WARWICKSHIRE'S Dallas Burston Polo club has unveiled an ambitious PS122million development plan which will create hundreds of jobs and see the 600-acre Southam site become a holiday destination in its own right.
In the long-term, the investment will see the creation of a new hotel and 100 luxury lodges.
In addition polo facilities at the club - which is fast becoming the preeminent venue in the UK for the growing equestrian sport - will be expanded with the creation of a new players' pavilion.
The 12-year plan unveiled by Dallas Burston's owners IXL Events gets under way this month when work starts on the players' pavilion.
The first phase of the development scheme, it will feature a bar area, restaurant and viewing terraces for polo games and is set to be completed early next year, opening in April.
IXL Events' hotel and luxury lodge plans reflect its ambition to create a facility that will boost Dallas Burston itself as a visitor destination but also offer a base for tourists taking advantage of Warwickshire's many attractions.
General manager of IXL Events, Major Richard Carney MBE, said: "The idea is to make the Dallas Burston Polo Club itself a popular destination for all - bringing visitors from far and wide to this fantastic venue in Warwickshire.
"We believe that with this investment we can make the Dallas Burston Polo Club a top attraction where our visitors can enjoy a range of social activities and entertainment on site, but also enjoy the many sites and attractions that this region has to offer. "Our visitors could travel to Warwick and take a tour of the castle, go to Coventry and Bicester for shopping and visit Stratford to see some of the town's beautiful tourist attractions.
"This is an opportunity for people to not only enjoy our new development but also to immerse themselves in the region's rich culture."
A wide variety of jobs are set to be created, ranging from cleaners, builders and maintenance workers to reception staff, office workers and hotel managers.
Bosses at IXL Events have also pledged to employ as many local people as possible.
Major Carney said: "This is not just about expanding and developing the business.
"It is also about boosting the local economy, helping established businesses in the area and creating hundreds of new jobs in Warwickshire.
"This is a development which will benefit Warwickshire massively. "We are confident this investment will increase footfall to the local region, helping many businesses from bars and restaurants to independent retailers and florists to thrive.
"We are also delighted to be creating so many jobs. There will be a full spectrum of vacancies - both skilled and unskilled and we are very keen to ensure we source them locally.
"Once this development is completed, we aim to be one of the largest employers in the region."
Dallas Burston Polo Club already boasts extensive conference and function facilities alongside its polo pitches.
In 2014 it featured extensively in E4's reality television series Made in Chelsea when it served as the location for an episode of the award-winning show.
Major Richard |Carney, general manager of IXL Events at Dallas Burston Polo
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|Publication:||Coventry Evening Telegraph (England)|
|Date:||Nov 26, 2015|
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