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PS1.2bn forked out on back-to-school spend.

Byline: Report by Fiona Smith newsdesk@mnamedia.co.uk

PARENTS across the UK collectively spend nearly PS1.2 billion sending their children back to school, it has been estimated.

The back-to-school market was worth PS1.16bn in 2018 - and costs continue to spiral for people preparing their children for the new autumn term.

The spending last year was an increase of 36 per cent on the previous year when it was worth PS855 million.

Analyst firm Mintel said back-to-school spending is the third biggest retail spending event after Christmas and Black Friday.

Parents will, on average, spend PS220 per child on computers, PS134 on uniform and shoes and PS74 on sportswear.

Parents spent an estimated PS130m on such products in 2018, compared with PS80m the previous year.

The increase is the result of more parents buying tech for the new school year.

Pressure In 2017, eight per cent bought computing equipment, rising to 11 per cent in 2018.

Meanwhile, PS100m was spent on stationery including notebooks, pens and pencil cases in 2018, compared with PS65m in the previous year.

Over two-fifths of parents said they feel pressure to buy their children branded backto-school products, the survey of nearly 600 parents found. Nearly half say the pressure to buy fashionable back-to-school items has increased.

But a third of parents say they have bought or would buy a second-hand school uniform, saving money and helping the environment.

Nearly half of parents bought back-to-school items from a supermarket in 2018.

While most bought items in-store, 42 per cent also shopped online.

Two-thirds of parents with children aged four to 17 believe there are now better options for some of the lower-cost back-to-school products than there were previously. Despite this improvement, over half of parents still find the back-to-school shopping period stressful.

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Publication:Express and Star (Wolverhampton, England)
Date:Aug 14, 2019
Words:298
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