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PRUDENTIAL FLORIDA REALTY DATABASE NETWORK MARKETS PROPERTY LISTINGS WORLDWIDE

 PRUDENTIAL FLORIDA REALTY DATABASE NETWORK
 MARKETS PROPERTY LISTINGS WORLDWIDE
 CLEARWATER, Fla., Nov. 6 /PRNewswire/ -- If the global economy has made the world a smaller place, The Prudential Florida Realty is intent on bringing more of the world's real estate buyers to this state.
 Florida's largest independent real estate services company has become the first U.S. Founding Member of INTERALIA, an international real estate network that operates a computerized listing system and database. Founding Membership is limited to an exclusive pre-selected group of 100 real estate businesses worldwide that are acknowledged leaders in international real estate sales.
 INTERALIA is the official real estate network of the 200-member World Trade Centers Association, which represents 400,000 affiliated companies in 52 countries.
 "International sales accounts for about 15 percent of our company's total volume, and it has been our fastest growing segment for the past few years," said Linda Burger, vice president/Marketing for The Prudential Florida Realty, and vice chair of the company's International Real Estate Division.
 Through INTERALIA, The Prudential Florida Realty's sales associates can place descriptions of residential and commercial properties on a master database that can be accessed by INTERALIA and World Trade Center members worldwide.
 INTERALIA is the first international real estate information network system available to real estate professionals worldwide to help them sell, buy, trade or exchange properties.
 Membership in the INTERALIA network expands the worldwide exposure to properties marketed by The Prudential Florida Realty.
 "We carry an average listing inventory of over 25,900 Florida properties annually," Burger said. "Our ability to place these listings in an international database that can be accessed anywhere in the world is a real marketing advantage for those commercial and residential property owners whose interests we represent. Our membership in this international real estate network will have a dramatic impact on our real estate activities here in Florida, especially since this state has become a magnet for so many visitors from all over the world."
 The Prudential Florida Realty is Florida's largest independent real estate brokerage, with 64 offices throughout the state. More than 2,600 licensed sales associates generated $2.90 billion in sales in 1991. The company has more than 300 employees.
 -0- 11/6/92
 /CONTACT: Linda Burger of The Prudential Florida Realty, 813-442-4111; or Robert Kneeley of Robert Kneeley & Co., 305-493-8220 or evening, 305-583-9282, for The Prudential Florida Realty/ CO: The Prudential Florida Realty ST: Florida IN: SU:


AW -- FL008 -- 8301 11/06/92 16:17 EST
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Publication:PR Newswire
Date:Nov 6, 1992
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