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PRSA FEATURES PROGRAM: STRATEGIES FOR ESTABLISHING AN INTERNATIONAL MARKET

 PRSA FEATURES PROGRAM: STRATEGIES FOR ESTABLISHING
 AN INTERNATIONAL MARKET
 SEATTLE, Aug. 18 /PRNewswire/ -- The following was released today by the Public Relations Society of America (PRSA), Seattle Chapter:
 Marketing a product outside the United States is not an easy process. A strategy or promotion that works well in the United States will not have the same results in the Far East, Australia or even Latin America. As the United States enters a global economy and more businesses sell products in the United States, it is fundamentally important that companies expand their markets outside the United States if they want their businesses to grow. Success in establishing an international market is determined by one's strategy.
 The topic for the September PRSA Features Program is "Strategies for Establishing an International Market." Roger Gulrajani, marketing and sales manager for the Pacific Rim, of Aldus Corp., will be the featured speaker at the September PRSA Features Program.
 Establishing an international market is something Gulrajani has done well at Aldus Corp. Since Aldus went public in 1987, sales for international marketing efforts in the Pacific Rim alone went from less than 1 percent of the total sales revenue to being approximately 17 percent of the total sales revenue. Increase in this market is largely due to the work and leadership of Gulrajani.
 Gulrajani, who has been with Aldus for almost five years, has been a major force in establishing Aldus Corp. in the Pacific Rim market. His expertise has opened doors in Canada, the Far East, Latin America, the Middle East, Japan, Australia and New Zealand.
 Aldus Corp. is most well-known for pioneering the development of desktop publishing computer programs. The most recognizable program is PageMaker.
 The September PRSA Features Program, "Strategies for Establishing an International Market," will be held on Tuesday, Sept. 15, at 7:30 a.m. in the eighth-floor conference room of 1001 Fourth Avenue Plaza, Seattle. The Features Program is a monthly "nuts and bolts" seminar on topics and trends of interest to public relations professionals. The cost for PRSA members is $5 per person, and $8 for non-PRSA members. Continental breakfast included.
 For more information and registration, call PR Newswire at 206-624-2414.
 -0- 8/18/92
 /CONTACT: Catherine Smith for PRSA, 206-343-1274/ CO: Public Relations Society of America; Aldus Corp. ST: Washington IN: SU:


SC -- SE002 -- 1139 08/18/92 17:42 EDT
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Publication:PR Newswire
Date:Aug 18, 1992
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