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PROSPERING DURING THE RECESSION: Management Strategies for the Environmental Industry

 PROSPERING DURING THE RECESSION:
 Management Strategies for the Environmental Industry
 CAMBRIDGE, Mass., March 22 /PRNewswire/ -- "We used to think that the environmental services industry was immune to the recession," says Richard Golob, publisher of the Hazardous Materials Intelligence Report. "In fact, we're quite susceptible to the current economic downturn; with cutbacks in government enforcement budgets, companies that would have been required to purchase environmental consulting and cleanup services may defer fulfilling their legal obligations until understaffed agencies work through their backlog."
 To counter these and other effects of the recession, environmental companies must find innovative ways to trim operating costs and increase market share. According to Golob, "To emerge as winners from the recession, environmental companies must also apply state-of-the-art techniques such as Total Quality Management so that any cutbacks they introduce will not compromise customer service. They'll also need to carefully target their marketing dollars to industries and geographical regions most likely to be on the leading edge of the economic recovery. And they'll need to develop creative ways to differentiate themselves from their competitors."
 Executives of environmental firms will have an opportunity to learn strategies for prospering during the recession at Environmental Business '92, which will be held at the Boston Park Plaza in Boston on March 23 and 24. The conference, which is sponsored by Golob's Hazardous Materials "Intelligence Report, offers the nation's only curriculum designed solely for environmental business executives.
 Since 1989, more than 2,000 executives have attended the Environmental Business Conference series, making it the industry's most successful advanced training program. This year's conference, the fourth on the East Coast, will be the largest yet, with more than 500 participants from across the country. In addition, the conference will introduce a "blue ribbon" faculty that consists of more than 70 leading executives and industry consultants.
 Environmental Business '92 will present more than 35 sessions, about one third of which are specifically dedicated to helping companies achieve their business goals during the recession. A new "state of the industry" report will detail the effects of the recession on the environmental industry, analyze the industry sector by sector in terms of size and revenues, and outline the challenges that leaders of environmental businesses will face during the coming months. Two executive roundtables will offer recession-management strategies for consulting and remediation firms, and a panel presentation will help environmental business executives plot the course of the recession and the timing of the recovery by region and industry.
 In addition to the central theme of the recession, Environmental Business '92 will cover all key areas of running and environmental business. Participants will learn cutting-edge strategies in marketing and sales, human resources, and financial management. Other sessions will provide insights into commercializing new environmental technologies, techniques for improving the chances of securing contracting work with the federal government, and advice on conducting environmental business in Canada, Mexico, the EEC, and the Commonwealth of Independent States. A special "Entrepreneur's Forum" will feature James Edwards, chairman of ICF International, and Gerald Mann, president of ATEC Associates. Both will explain how they built their companies from the idea stage to industry giants, candidly discussing their successes and failures, their trials and tribulations.
 " This year's East Coast curriculum offers environmental business executives and entrepreneurs a unique opportunity to learn successful strategies for managing their companies under adverse condition," says Golob. "It also represents a unique opportunity for competitors to put down their shields and share information that can benefit everyone in the industry. This type of cooperative thinking will help the environmental industry prosper during the recession and beyond."
 -0- 3/22/92 R
 /CONTACT: Richard Golog of Environmental Business '92, 617-491-5100/ CO: Environemtal Business '92 ST: Massachusetts IN: Environment SU:


SO -- NYSU005R -- 0367 03/23/92 07:00 EST
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Publication:PR Newswire
Date:Mar 23, 1992
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