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PROS Announces the Product Optimization Solution as Part of The PROS Pricing Solution Suite.

HOUSTON -- PROS, the world's leader in pricing and revenue optimization science and software, today announced the PROS Product Optimization Solution. This solution joins the PROS Pricing Solution Suite and adds an important component to the existing Pricing Analytics, Deal Manager and Pricing Manager solutions.

"We are excited about the PROS Product Optimization solution because it will allow our clients to better determine which products they should have in their product mix to maximize revenue and profit," stated Elliott Williams, PROS Director of Product Management.

The PROS Product Optimization solution provides optimal product mix to maximize revenue and profit. The major features include the following:

--Identify the optimal product mix to maximize revenue.

--Identify the optimal product mix to maximize profit.

--Enables companies to improve product mix taking into account product demand and demand relationships between products.

--Product Mapping of SKU's to products and categories.

--Improves the analysis of the product mix at different levels of aggregation. You can interpret the performance of a category, product or SKU within the context of the product mix.

--Advanced Analytics to measure the performance of SKU's, products and categories.

--Product Lifecycles

--Growth Opportunities

--Pruning Candidates

--Identify the Cross Elasticities of SKU's

--Complementary SKU's

--Cannibalistic SKU's

--Replacement SKU's

--What If Analysis

--Product Testing

"PROS Product Optimization Solution strengthens our long-term client partnerships and fills a critical need for them to achieve Pricing Excellence," said Jeff Robinson, Vice President of PROS Pricing Solutions.

About PROS

PROS is the world's leader in pricing and revenue optimization solutions with over 250 deployed solutions across 12 major industries, optimizing millions of pricing decisions every day. PROS has more than 110 clients in 39 countries.

The PROS mission is to maximize the revenue of each client using PROS world-leading revenue optimization science, enterprise profit optimization, and pricing optimization solutions. PROS clients report annual incremental revenue increases of 6-8% as a result of demand forecasting and revenue optimization. PROS solutions forecast demand, optimize inventory, and provide dynamic pricing optimization to maximize revenue.

Founded in 1985 in Houston, Texas, PROS has 29 straight quarters of profitability, in large part due to the intellectual capital of its staff. Over 100 of PROS professional staff have advanced degrees including over 20 Ph.D.s, and the staff speaks a cumulative total of 26 languages.

To learn more about pricing and revenue management, please visit to sign up for the PROS Roadmap to Pricing Excellence seminar series beginning in June 2006.
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Publication:Business Wire
Date:Jun 15, 2006
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