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PROMINENT ADVERTISING EXECUTIVE AND NOTED SPORTSCASTER FRANK VALENTI PASSES AWAY

 PROMINENT ADVERTISING EXECUTIVE AND NOTED SPORTSCASTER
 FRANK VALENTI PASSES AWAY
 HONOLULU, Sept. 18 /PRNewswire/ -- Frank Valenti, chairman and CEO of Milici Valenti Gabriel DDB Needham, passed away on Friday, Sept. 4, of natural causes. He was 70.
 Valenti was a prominent member of Honolulu's business community, heading up one of the state's largest advertising agencies. According to Alan Pando, president of DDB Needham West, "We are all deeply saddened by the loss of Frank Valenti. He was a true professional and a gentleman in every sense of the word. Nick Ng Pack, Milici Valenti Gabriel DDB Needham's managing director, will continue to oversee the day-to-day operation of the agency as part of the management transition plan put in place some time ago. We have a great deal of confidence in the agency team to continue providing the quality work for which it is renowned."
 Born in the San Francisco area, Valenti came to Hawaii as a broadcaster in 1948 to set up the sports and news departments for KULA. He pioneered major league baseball, college and professional football "game re-creations" in radio. For 15 years, beginning with the coming of television, he was director of sports, Pacific, for the local CBS outlet (KGMB-TV) and chalked up numerous "firsts" in the telecasting of live sports. He was three times named "Sportscaster of the Year" for Hawaii by the Sportswriters and Sportscasters Association of Hawaii (1961, 1964, 1965).
 In 1955, he began writing on the side for advertising agencies (Woodrum & Carney) and in 1957 joined Fay Milici, a longtime benefactor of his sportscasting efforts. By 1960, he was named executive vice president of the young, growing Milici organization but kept up his telecasting until the spring of 1968. In 1967, he began buying into the Milici agency. In February 1974, he was named president and the company's name was changed to Milici/Valenti. In 1988, Valenti became chairman and CEO.
 Valenti was president of the Advertising Agency Association of Hawaii in 1967, and in that same year he was also named Advertising Man of the Year by the Honolulu Advertising Federation. In 1972, he was awarded the coveted Silver Medal by the American Advertising Federation.
 He was also extremely active in numerous community affairs. Valenti was a charter member of the 200 Club, played a principal role in bringing the Pro Bowl to Honolulu, served on the Aloha Stadium Authority commission, was a major supporter of PAL activities, and has served on many civic boards over the years.
 Valenti is survived by his wife, Betty, sons, Paul and Michael of Seattle, Mario and Patrick of Honolulu, Timothy of San Francisco, step- daughter Susan Larsen (Waunch) of Los Angeles, and six grandsons.
 -0- 9/18/92
 /CONTACT: Nick Ng Pack of Milici Valenti Gabriel DDB Needham, 808-536-0881/ CO: DDB Needham Worldwide; Milici Valenti Gabriel DDB Needham ST: Hawaii IN: ADV SU:


CK-OS -- NY040 -- 1116 09/18/92 12:35 EDT
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Date:Sep 18, 1992
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