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PROGRESS SOFTWARE DEBUTS APPLICATION PARTNERS PROGRAM: COMPANY ENHANCES MARKETING AND SALES PROGRAMS FOR WORLDWIDE SOFTWARE PARTNERS

 BEDFORD, Mass., June 1 /PRNewswire/ -- Progress Software Corporation (NASDAQ: PRGS) today announced it has established the Application Partners Program. The Application Partners Program is designed to enhance the competitiveness of Progress Software's family of over 2,000 Software Partners worldwide by providing materials and expertise to support their marketing and sales efforts.
 The Application Partners Program expands upon and replaces the company's Partners in Progress program. Working in consultation with its application partners, Progress Software conducted a series of worldwide roundtable sessions that served as interactive forums for identifying and prioritizing specific Software Partner sales and marketing needs. Based on feedback from its software partners, Progress Software has incorporated many new services into its Application Partners Program to meet these needs.
 "Progress Software's mission is to provide applications developers with leading edge tools designed to rapidly develop and deploy mission- critical applications. The Application Partners Program compliments this mission by providing Progress' Software Partners with an expanded family of marketing and sales programs designed to improve their competitiveness against non-Progress-based software developers, increase their business opportunities, and ultimately to help our partners grow their businesses," said John Wark, vice president of marketing and development for Progress Software.
 The Application Partners Program features many new elements, including programs designed to generate high-quality leads for Progress' Software Partners. Progress will also provide an industry information kit, containing the most up-to-date technical, marketing, and competitive data, as well as comprehensive sales presentation and collateral material to enhance their marketing and sales efforts of Progress' Software Partners. In addition, a quarterly newsletter will be published to serve as a vehicle in communicating information and opportunities to the worldwide Progress community.
 Progress Software, headquartered in Bedford, Mass., is a leading supplier of application development systems to business, government and industry worldwide. The company operates on a global basis with 15 subsidiaries in Europe, Australia, Latin America, and Asia that contribute approximately 50 percent of the company's worldwide revenues. Progress Software Corporation has shipped more than 145,000 licenses of the PROGRESS Application Development Environment that consists of a fourth-generation language (4GL), relational database management system (RDBMS), links to leading data managers and associated tools for application development and end-user query and reporting. These products simplify and accelerate the creation, deployment and maintenance of software applications that are portable and interoperable across the wide range of computers, operating systems, networking protocols, databases and user interfaces. Progress Software Corporation is traded on NASDAQ under the symbol "PRGS."
 /NOTE TO EDITORS: PROGRESS is a registered trademark of Progress Software Corporation. All other products may be registered trademarks of their respective corporations./
 -0- 6/1/93
 /CONTACT: Steve Zamierowski or David Smith, 617-280-4000, of Progress Software; Kathy Wilson or Cheryl Gale, 617-661-7900, of The Weber Group, for Progress Software/
 (PRGS)


CO: Progress Software Corporation ST: Massachusetts IN: CPR SU: PDT

DH -- NE002 -- 3755 06/01/93 07:56 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 1, 1993
Words:480
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