PROFIT AND FLOSS: MONEY MATTERS.
The UK average is 70p per milk tooth, compared to around nine old pence back in the 1960s and 20 new pence in the 1970s.
The best deals are in Scotland and the North, where more than half the children get over 50p (and up to pounds 1) a tooth.
In the South, only 38 per cent of children get that much, according to some recent under-the- pillow research by insurance giant Norwich Union.
Boys tend to buy sweets with the proceeds, whereas girls save up to buy books and stationery.
Perhaps Norwich Union, which offers a private dental care insurance plan with premiums starting at pounds 5.85 a month, should ask the tooth fairy to drop off some leaflets to families with boys!