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PRODUCTS THAT MAKE LIFE EASIER FOR OLDER PEOPLE ARE MAIL ORDER HOUSE'S SPECIALTY

 PRODUCTS THAT MAKE LIFE EASIER FOR OLDER
 PEOPLE ARE MAIL ORDER HOUSE'S SPECIALTY
 NEWARK, N.J., April 29 /PRNewswire/ -- The search for products to make life easier, safer, and more comfortable for seniors, and others, too, is the work of a young man, Jeffrey Gornstein, 23, founder and president of the Comfort House mail order catalog.
 Here are some of Gornstein's favorite items and why he chose them:
 -- The long handled dust pan, "You don't have to bend"
 -- The swivel car seat cushion, "Get in and out of your car without
 twisting"
 -- The tap turner, "Stop struggling with hard to turn faucets and
 knobs"
 -- The out of reach light bulb changer, "Great for the fixture above
 the cellar steps"
 -- Door levers, "Convert your existing knobs to wrestle free levers"
 -- The extension duster, "No more risking injury by climbing on top
 a chair."
 Proclaiming his catalog as the source for products that will make your life easier...the young entrepreneur ships these products as well as a complete selection of other strain reducing ones to customers across the country on a daily basis.
 "Its not only what we sell but how we sell that distinguishes us from any other mail order business," said Gornstein who spent two years researching the needs of seniors before launching what he described as a "user friendly catalog." The easy to read catalog boasts a larger than usual print. A spacious and simple to fill out order form provides room to write in the boxes. The catalog also offers enlarged reprints of the usual minuscule type sized directions provided by product manufacturers.
 Gornstein thought of the idea to create a source for products that make life easier while visiting his grandparents in Florida during spring break his senior year of college and noticing some of the problems they and other seniors were having conducting everyday activities. The plans for Comfort House began immediately upon his return to Worcester Polytechnic Institute to complete his industrial engineering degree.
 What does Gornstein think about his early start as an entrepreneur? "There is not a better job in the world than making peoples lives more comfortable," he said.
 For a free copy of the catalog, write Comfort House, 189 Frelinghuysen Ave., Dept. S, Newark, N.J., 07114-1595 or call toll-free 1-800-359-7701, extension 65.
 -0- 4/29/92
 /CONTACT: Jeffrey Gornstein of Comfort House, 201-242-8080/


SM -- NYSFNS1 -- 4128 04/29/92 07:11 EDT
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Date:Apr 29, 1992
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