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PRODUCTION COMPANY TO CONSTRUCT COMPLEX.

Byline: Jim Skeen Daily News Staff Writer

A Palmdale entertainment company plans to build a video and audio production complex on five acres on the city's east side, allowing the firm to grow from 30 workers to 100 by next fall.

Reach Entertainment plans to start building the complex beginning early next year at 25th Street East and Avenue P-8. The first six 2,500-square-foot buildings are expected to be completed in September, said company owner Tom Ficara.

``It will be retro-looking - '50s Happy Days look,'' Ficara said. ``That's the kind of entertainment we do.''

Reach Entertainment, owned by Ficara and Jill Ormond, produces sports bloopers and classic sports videos, audio books and albums.

The company has been in Palmdale for three years, starting off first in the Sierra Business Park and then later splitting its operations among buildings on 12th Street West and near Barrel Springs Road.

Because of their cramped quarters, the company has had to do work in Glendale and Bakersfield.

Reach Entertainment will develop the complex one acre at a time, with each acre containing six 2,500-square-foot buildings, officials said. The buildings will contain digital audio and video production equipment. The company also plans to do some manufacturing from the complex.

In announcing its plans for the video/audio complex, Reach Entertainment also named Ron Dante as the musical director for the company's RKO/Unique music operation.

Dante is perhaps best known for his work as a producer for such artists as Barry Manilow, Cher, Dionne Warwick and Ray Charles. Dante also had a hit as a singer of the Archies' ``Sugar, Sugar'' single in 1969.

Dante will supervise the production of six to eight albums in 1998, the first being ``The Magic of Manilow'' recorded with the RKO Orchestra. The company plans to do at least one of the recordings live at the Palmdale Playhouse.

``This will open an avenue for our residents to see some talent,'' said Mayor Jim Ledford. ``They will get to see a lot of talent come to the valley.''

Reach Entertainment also plans to relaunch Tavern Television, a company that fed sports bloopers into bars. Reach Entertainment acquired the now-defunct company and plans to supply sports classics, classic rock, and movie programming to television and cable systems.
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Publication:Daily News (Los Angeles, CA)
Date:Oct 10, 1997
Words:378
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