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PRODIGY AND ROSENBLUTH TRAVEL LAUNCH NEW ONLINE TRAVEL BOOKING SYSTEM

PRODIGY AND ROSENBLUTH TRAVEL LAUNCH NEW ONLINE TRAVEL BOOKING SYSTEM
 WHITE PLAINS, N.Y., Aug. 26 /PRNewswire/ -- Booking travel online is now as easy as typing where you want to go and when. Book-A-Trip, the new personal-computer-based travel booking system announced today for PRODIGY service members, takes it from there.
 PRODIGY service members can quickly answer a few pertinent questions regarding their travel plans and send them to Rosenbluth Travel. At Rosenbluth, highly trained travel professionals review the request and construct an itinerary that provides the best value at the time the member wants to travel. Within two hours of receiving a request, Rosenbluth will send a message to the member's electronic mailbox with a proposed itinerary for purchase confirmation.
 "Our goal was to create an ultra-simple, reliable and efficient online travel request and purchase system," said Lee Rosenbluth, chief operating officer of Rosenbluth Travel. "Making a travel request with Book-A-Trip takes just a few minutes. Response is rapid. And each reservation is covered by our exclusive performance promise that guarantees best value at the time of purchase."
 "Book-A-Trip is the nation's first electronic travel professional. We're very pleased to add Book-A-Trip to the PRODIGY service's current online travel features," said Prodigy Vice President Chet Thompson. "The rapid access to travel services that PRODIGY offers is especially useful at times like this when fare wars keep recurring," he noted.
 Book-A-Trip also offers PRODIGY service members free overnight delivery of all tickets, special incentives and discounts, negotiated hotel and car rental rates and 24-hour toll-free worldwide emergency assistance.
 "Our promise guarantees that the member receives the lowest applicable airfare at the time of purchase and ensures client satisfaction," said Rosenbluth. "Our philosophy is to listen to our client and provide excellent value. Book-A-Trip is an outstanding example of the way Prodigy and Rosenbluth listen and respond to their customers."
 Other travel features on the PRODIGY service include the Mobil Travel Guide(TM), a travel bulletin board, Zagat's restaurant reviews, City Guides with comments from PRODIGY service members, the EAASY SABRE(SM) reservations systems, weather forecasts for hundreds of destinations and advice from online travel columnists.
 The PRODIGY service, with more than a million and a half members, is America's most-popular network for families with personal computers. It enables them to select a broad range of information, education and entertainment; to save time and money on bill paying, securities trading, travel ticketing and shopping; to enjoy bulletin boards; and to exchange personal messages from homes and offices.
 PRODIGY Service Membership Kits are sold at more than 17,000 retail outlets nationwide. Prodigy maintains a toll-free number to direct consumers to the nearest PRODIGY service dealer: 1-800-PRODIGY.
 Rosenbluth Travel is one of the original PRODIGY service providers. In addition to Book-A-Trip, Rosenbluth also offers PRODIGY service members the unique Cruise Scan(TM), which provides exclusive savings on many different cruise lines.
 The global travel firm was founded in 1892 and posts annual sales in excess of $1.5 billion. The firm employs more than 3,000 people and is represented in 38 countries.
 -0- 8/26/92
 /CONTACT: Steve Hein of PRODIGY, 914-993-8789, or Melinda Rippy Smith of Rosenbluth Travel, 215-981-1710, for Prodigy Services Company/ CO: Prodigy Services Company ST: New York IN: LEI SU: PDT


SH-OS -- NY044 -- 3501 08/26/92 13:31 EDT
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Publication:PR Newswire
Date:Aug 26, 1992
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