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PROCTER & GAMBLE TAKES STEPS TO ENCOURAGE CHILD SAFETY; SCOPE TO DEVELOP CHILD-RESISTANT PACKAGING

 CINCINNATI, June 3 /PRNewswire/ -- The Procter & Gamble Company (NYSE: PG) today announced several steps it is taking to help prevent accidental ingestion of Scope mouthwash by children. These include: developing child-resistant packaging for Scope; offering consumers replacement bottles with a child-resistant closure while the new Scope packaging is under development; expanding the current labeling information; and developing a free informational booklet on the safe use of various household products in the home.
 The company's announcement coincided with a joint statement by the Nonprescription Drug Manufacturers Association and Cosmetic, Toiletry and Fragrance Association detailing the industry's position on child- resistant packaging for all mouthwashes containing alcohol.
 "P&G has long been committed to the health and well-being of our consumers and their families," said Gordon F. Brunner, the company's senior vice president of research and development. "While Scope is perfectly safe for oral rinsing, we are moving ahead with child- resistant packaging that helps prevent accidental ingestion by youngsters and is acceptable to adults," he said.
 While the new Scope packaging is under development, P&G is offering a child-resistant replacement bottle to interested consumers who call Scope's toll-free consumer hotline: 800-846-9480. People can easily pour their Scope into these empty bottles.
 Another step to help prevent accidents is a free safety tips booklet on childproofing the home for parents and other caregivers. The booklet includes helpful information on the proper use and storage of household products. Sponsored by Scope in cooperation with the National Safety Council, the booklet is available by writing to: Safety Tips Booklet, 303 East Wacker Drive, Suite 440, Chicago, Ill. 60601.
 P&G is also modifying the current label on Scope to encourage proper storage of the product. The current label cautions against use of Scope for children under six. The new label also will advise adults to keep the product out of the reach of children.
 In addition to these efforts, P&G reaffirmed its commitment to reducing the alcohol content of Scope over time. Although the alcohol level of Scope is already well below the level of other leading brands of mouthwash, the company said it will further reduce the alcohol content of Scope while still providing an effective and consumer- preferred mouthwash.
 -0- 6/3/93
 /CONTACT: Kris Burbank of Procter & Gamble, 513-945-8066; or Allison Scherer of Manning, Selvage & Lee, 312-819-3535, for Procter & Gamble/
 (PG)


CO: Procter & Gamble Company ST: Ohio IN: HOU SU:

WB -- NY065 -- 5024 06/03/93 13:16 EDT
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Publication:PR Newswire
Date:Jun 3, 1993
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