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PRINCESS HOTELS TO DDB NEEDHAM

 PRINCESS HOTELS TO DDB NEEDHAM
 NEW YORK, Oct. 23 /PRNewswire/ -- Princess Hotels International


announced today that it has awarded its U.S. advertising account to DDB Needham Worldwide, New York. The appointment is effective Nov. 16, 1992.
 According to Ellen Lipez, vice president, marketing, Princess Hotels International, Inc., DDB Needham was selected because "they offer a superb balance of strategic thinking and distinctive creative."
 Andy Berlin, president of DDB Needham New York, said that the agency was gratified to be associated with Princess Hotels, which represents the essence of quality and has high-profile and sterling reputation in the travel industry. He said, "We look forward to a long and productive relationship with Princess Hotels and their fine management team."
 Princess Hotels International is a 4300-room deluxe hotel group with large, full-service destination and casino resorts, as well as country club and European style hotels, in Mexico, Bermuda, the Bahamas and the United States.
 The Princess Hotel Group includes the Acapulco Princess and the Pierre Marques in Acapulco, Mexico; the Southampton Princess and the Princess, Hamilton in Bermuda; the Bahamas Princess Resort & Casino on Grand Bahama Island; the Scottsdale Princess in Scottsdale, Ariz.; and the Palm Springs Marquis Hotel and Villas in Palm Springs, Calif. Princess Hotel International, Inc. represents the Princess Hotels.
 Former agency is Warwick Baker & Fiore, Inc.
 -0- 10/23/92
 /CONTACT: Judy Blatman of Princess Hotel International, Inc., 212-715-7000, or Lou Tripodi of DDB Needham New York, 212-415-2109/ CO: DDB Needham Worldwide; Princess Hotels International ST: New York IN: ADV SU: CON


LR-SM -- NY023 -- 4078 10/23/92 10:50 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 23, 1992
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