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PRIMESTAR BY TCI AND KID CONTROL(TM) TELEVISION JUST FOR KIDS

DENVER, March 7 /PRNewswire/ -- PRIMESTAR By TCI today announced that it will begin distributing Kid Control(TM), the kid-size remote control unit. Channel selectors designed just for kids, Kid Control remotes lock-in the most popular children's channels to help parents monitor TV viewing. PRIMESTAR By TCI will begin distributing Kid Control remotes in early April for $29.95 each.

Whether it is the brightly-colored Channel Rover(TM) or the popular Remote-A-Saurus(TM), Kid Control remotes make television viewing fun for kids and worry-free for parents. The Kid Control units are pre- programmed with up to eight channels of popular children's programming to provide a secure lineup of age-appropriate entertainment. Kid Control remotes are recommended for children ages 3 and up.

The touch of a button offers a wide variety of entertaining and educational TV programs. Programming options feature award-winning children's shows and family entertainment, and eliminate inappropriate subject matter discovered by "channel surfing." Families can choose from The Disney Channel, Nickelodeon, PBS, The Family Channel, The Discovery Channel, The Learning Channel, and Cartoon Network.

PRIMESTAR By TCI will initially offer the Kid Control remotes by direct mail. By making Kid Control available to its customers, PRIMESTAR By TCI is furthering its commitment to ensuring that parents have the best possible television choices for their kids. PRIMESTAR also features an easy to use parental control mechanism that allows parents to block out programming by either Motion Picture Association of America rating or by channel.

"We are delighted to begin offering Kid Control to PRIMESTAR By TCI customers," said Kim Gordon, Vice President of Marketing. "We are dedicated to providing entertainment choices both kids and parents can feel good about. Kids will love Channel Rover and Remote-A-Saurus, while parents can feel secure about the programming their children are viewing."

PRIMESTAR is a direct broadcast satellite television service that offers its subscribers a comprehensive package which includes both programming and equipment starting at about $1 a day. PRIMESTAR customers do not have to purchase any equipment; they simply subscribe to the monthly service. PRIMESTAR Partners is a joint venture of Denver-based Tele-Communications, Inc., Comcast Cable, Continental Cablevision, Cox Cable Communications, Newhouse Broadcasting, Time Warner Cable and G.E. American Communications. PRIMESTAR by TCI is the division of TCI which distributes PRIMESTAR equipment and programming for TCI.
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/CONTACT: Joanne Dant of PRIMESTAR By TCI, 303-712-8523/

CO: PRIMESTAR By TCI ST: Colorado IN: TLS ENT SU: PDT

DM-MO -- LATH052 -- 1315 03/07/96 16:42 EST
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Publication:PR Newswire
Date:Mar 7, 1996
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