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PRIMERICA FINANCIAL SERVICES TO MARKET MASTERCARD; 1 PERCENT REBATE CAN BE USED TO PURCHASE TERM INSURANCE

 PRIMERICA FINANCIAL SERVICES TO MARKET MASTERCARD;
 1 PERCENT REBATE CAN BE USED TO PURCHASE TERM INSURANCE
 ATLANTA, Nov. 5 /PRNewswire/ -- Primerica Financial Services (PFS) today announced an extensive consumer credit card marketing effort.
 PFS will offer MasterCards to many Primerica Life Insurance Company policyowners on a pre-approved basis.
 The PFS MasterCard will be available to qualified Primerica Life policyowners and issued through Primerica Bank. The offer will be initially made to 187,000 pre-approved clients with the plan to expand this to approximately 750,000 policyowners through the end of 1993.
 Primerica Bank currently has more than 370,000 cardholders and has historically targeted its credit cards to highly selective affinity groups, career professionals and customers within the Primerica Corporation (NYSE: PA) family. PFS, Primerica Life and Primerica Bank are subsidiaries of Primerica Corporation.
 "We are very enthusiastic about the roll-out of the Primerica Financial Services MasterCard program," commented Edwin M. Cooperman, chairman and CEO of Primerica Financial Services Group. "Our intent is for PFS to be the pre-eminent provider of financial products and service. The PFS MasterCard supports this goal by providing our clients with real value and such consumer-oriented features as extremely competitive interest rates and, in most cases, no annual fees."
 Cooperman added, "The PFS MasterCard will also feature a 1 percent rebate on purchases with a unique option: a cardholder can use the rebate to purchase guaranteed issued term life insurance, or use it as an account credit."
 Primerica Financial Services consists of an affiliated group of companies engaged in the marketing and administration of financial services products, primarily term life insurance, mutual funds and debt consolidation loans. PFS has approximately 100,000 licensed representatives and 2.5 million clients in North America.
 Primerica Corporation is a diversified financial services company headquartered in New York with assets of approximately $23 billion as of Sept. 30. Other Primerica companies include Smith Barney, Commercial Credit and American Capital Management and Research.
 -0 - 11/5/92
 /CONTACT: Mark L. Supic of Primerica Financial Services, 404-564-6329/
 (PA) CO: Primerica Financial Services; Primerica Corporation ST: Georgia IN: FIN INS SU:


EA-BN -- AT006 -- 2968 11/05/92 10:24 EST
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Publication:PR Newswire
Date:Nov 5, 1992
Words:358
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