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PRIMEDIA Names Jeff Ballabon Vice President, Public Policy -- Will Focus on Issues Related to New Media, Government Affairs and Technology.

Business Editors

NEW YORK--(BUSINESS WIRE)--March 30, 2000

PRIMEDIA (NYSE: PRM) announced today that Jeffrey Ballabon, 37, currently executive vice president of public affairs for PRIMEDIA's Channel One Network, has been named to the additional position of vice president, public policy for PRIMEDIA. In this newly created position, Ballabon will be responsible for PRIMEDIA's public policy initiatives on a local and national level - focusing on a wide range of critical New Media, government affairs and technology issues. He will report to Beverly Chell, vice chairman and general counsel of PRIMEDIA.

"As one of the leading integrated media companies in the U.S. - with properties that serve markets including telecommunications, education, automotive and teens - PRIMEDIA has interests in a host of pressing and sensitive public policy issues - ranging from the regulation of e-commerce, to postal reform, to transactions with government entities," said Tom Rogers, chairman and chief executive officer of PRIMEDIA. "Jeff's appointment signals our commitment to actively leading and participating in the public policy arena on both a national and local level.

"Jeff is an extremely talented communicator and effective leader in government affairs who understands both our specific business interests and the public policy initiatives that are shaping today's traditional and New Media industries," continued Rogers.

Prior to joining Channel One in 1998, Ballabon was senior vice president, corporate affairs with Court TV. From 1992 to 1995 Ballabon served as legislative counsel to United States Senator John C. Danforth (R-MO) and Republican counsel to the Senate Committee on Commerce, Science and Transportation. Before his work in the Senate, Ballabon practiced corporate and securities law in New York.

"While Jeff has been with Channel One I have had the opportunity to work closely with him and I have seen first hand that he is considered a trusted communications industry leader on Capitol Hill - with strong relationships on both sides of the aisle," said Chell. "Jeff's work in Washington, as well as successful issue and policy campaigns in numerous states, helped him establish a formidable support infrastructure among policymakers."

Commenting on his appointment, Ballabon said, "I look forward to assuming this new position at PRIMEDIA at a critical stage in the Company's evolution. Tom Rogers understands Washington well and the extraordinary opportunities and challenges public policy holds for PRIMEDIA since it is a media leader in touch with the lives of so many Americans."

Ballabon holds a bachelor's degree from Yeshiva University and a J.D. from Yale University Law School.

Channel One Network, a PRIMEDIA company, is the largest source of news and information for young people. Its award-winning 12-minute news broadcast is seen daily by more than 8 million students and 440,000 educators in more than 12,000 middle and high schools across the country.

PRIMEDIA Inc., with 1999 sales of $1.7 billion, is a targeted media company with print, video and Internet businesses focused on consumer and business-to-business audiences. Some key businesses include Seventeen, New York, Chicago, Fly Fisherman, Channel One Network and 16 other specialty satellite television and TV distribution services, Horticulture, Modern Bride, American Baby, IntelliChoice, Telephony, American Demographics and Films for the Humanities & Sciences. The Company owns and operates more than 215 Web sites and other Internet properties.

This release contains certain forward-looking statements concerning PRIMEDIA's operations, economic performance and financial condition. These statements are based upon a number of assumptions and estimates, which are inherently subject to uncertainties and contingencies, many of which are beyond the control of the Company, and reflect future business decisions, which are subject to change. Some of these assumptions may not materialize, and unanticipated events will occur which can affect the Company's results.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 30, 2000
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