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PRESIDENTIAL STAFF GETS MAD: BUSH-CLINTON HOLOGRAM BECOMES HOT SOUVENIR

 PROVIDENCE, R.I., Dec. 1 ~PRNewswire~ -- It's rude and tasteless. Democrats forund it embarrassing, Republicans found it insulting. So how come they've all got to have it? "It" is the presidential campaign hologram card from Lime Rock International in Providence, R.I.
 The card is a "double hologram," with 3-D images on each side. One side depicts a shocked Bill Clinton peeking into a voting booth and catching Hillary "making out" with MAD's debonair and disgusting mascot, Alfred E. Neuman. On the reverse, George Bush discovers wife Barbara in voting booth wrapped in the loving embrace of the same homely home- wrecker.
 "We even received a call from the President's campaign staff after they saw the card," said Paul Carroll of Lime Rock. "We thought they were calling to complain -- they weren't. The head of the campaign was trying to get us to send them some more cards as campaign souvenirs."
 Not everyone is pleased with the way Lime Rock poked fun at the candidates, though. "We've had complaints, sure," says Carroll. "But for every complaint, we've received at least a hundred requests for cards from Democrats, Republicans, even Perotistas!"
 This is the first time a trading card company has actually made a special hologram card like this generally available. Packages of MAD and MAD2 trading cards are being sold nationwide. Lime Rock offered to send a card to anyone who wanted one in return for five empty MAD or MAD2 trading card wrappers and three bucks for handling and postage.
 Lime Rock printed 30,000 of these special gold-foil holograms and expects them all to disappear within the next two months. After that the cards will only be available in the "secondary market," that is, by buying one from another collector.
 The hologram cards were originally offered as a premium, a so-called "chase" card, and randomly distributed in packages of MAD2 trading cards. While the cards are still available in packages as random premiums, they are now being sought after as a separate item. "We didn't really plan it this way," says Lime Rock VP George Latimer. "We planned on the hologram being an interesting addition to what is already a popular set of trading cards for kids and adults. We didn't expect the hologram to become the souvenir of the 1992 presidential election."
 The MAD trading cards themselves are a collection of the magazines cover art over the last 40 years. The back of each card features cartoons, mini-posters and gags lifted from the inside of the magazine. For all those "big kids" who used to hide out with a copy of MAD, the trading cards are a piece of instant nostalgia.
 Lime Rock produces the cards under an exclusive license from MAD Magazine. The license was approved by the magazine's founder and publisher William Gaines shortly before his death earlier this year.
 -0- 12~1~92
 ~CONTACT: Jack Groh, 401-353-8534 or George Latimer, 401-273-1450, for Lime Rock International~


CO: Lime Rock International ST: Massachusetts IN: SU:

CH -- NEFNS5 -- 2217 12~01~92 07:33 EST
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Publication:PR Newswire
Date:Nov 30, 1992
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