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PRESIDENT-ELECT MUST MOVE QUICKLY AND DECISIVELY TO GIVE AMERICA FOCUS, INTERNATIONAL PR EXECUTIVE ADVISES

PRESIDENT-ELECT MUST MOVE QUICKLY AND DECISIVELY TO GIVE AMERICA FOCUS,
 INTERNATIONAL PR EXECUTIVE ADVISES
 NEW YORK, Nov. 6 /PRNewswire/ -- Robert L. Dilenschneider, the internationally known public relations executive who has advised several heads of state and many corporate leaders, has written to President-Elect Clinton and suggested six actions that Mr. Clinton should immediately implement.
 The suggestions that Dilenschneider makes are taken from his newly published book, "A Briefing for Leaders," which was published by HarperCollins just last month.
 He advised the president-elect to:
 1. Speak to the Nation -- Make a major televised address. Do not wait until your inauguration to reveal your agenda for the nation. Indeed, your inauguration should explain to Americans how you will enact that agenda. Tell the people now what they can expect, where you intend to take them, what you expect of the Congress, how you intend to govern. Most of all, create 5 - 7 seeding projects now whose prompt solution compels us to trust one another and to work on common problems together.
 2. Call for Ideas -- We need to know the problems you intend to solve in priority order. The entire nation must be challenged to submit its thinking to you on how to attack these problems. You deserve a team of the best and the brightest -- to sort through the ideas and hammer out plans. Every president talks about this. Jack Kennedy was the last to do it. You can empower the nation now but only by harnessing its finest talents.
 3. Hold an Electronic Town Hall -- Take more television time -- at least one hour -- and, with your brain trust, review the best ideas with the American public and tell them why certain things will work and why others will not. Involve the people and link the Town Hall with action -- not rhetoric.
 4. Anoint Heroes -- Radiate credit outward. Give it to the people who developed the ideas. Make them the heroes.
 5. Identify Roadblocks -- You do not owe anybody anything. Identify where your ideas are likely to hit snags or problems and do it as specifically as possible. If a Congressman or a crank or a special interest is likely to put up a fight, get it into the open for all to see. Balance that roadblock against the merits of your idea and appeal to the public.
 6. See Foreign Leaders -- We did not talk about the rest of the world during the election, but it is there. And, many lands are in tough situations. Invite them to the United States to see you. Form a bond based on a positive agenda.
 "Ceremony inaugurates you in January but the public has inaugurated you now and you must go for it," Dilenschneider said. "America needs a focus at this time."
 -0- 11/6/92
 /NOTE TO EDITORS: Bob Dilenschneider is available for phone interview by calling contact to arrange a convenient time./
 /CONTACT: Bob Stone or Phil Fried of the Dilenschneider Group, 212-922-0900/ CO: The Dilenschneider Group ST: New York IN: ADV SU:


TS-PS -- NY028 -- 8155 11/06/92 11:48 EST
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Publication:PR Newswire
Date:Nov 6, 1992
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