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PREMIER DEMONSTRATES COMMITMENT TO GUEST SATISFACTION; AUTOMATES SERVICE DEPARTMENT WITH BROCK SYSTEM

 PREMIER DEMONSTRATES COMMITMENT TO GUEST SATISFACTION;
 AUTOMATES SERVICE DEPARTMENT WITH BROCK SYSTEM
 ATLANTA, Oct. 9 /PRNewswire/ -- Premier Cruise Lines, the official cruise lines of Walt Disney World, has taken a proactive approach to guest satisfaction by automating its customer service department with Brock's Customer Support Activity Manager module.
 The installation of the Brock system empowers Premier with state-of- the-art automation tools for the delivery of superior customer service and guest satisfaction. This capability demonstrates the company's commitment to service and strengthens the company's leadership position within the cruise line industry.
 Each month Premier receives a multitude of passenger communications via letters, phone calls, personal visits or referrals, thereby creating a strong need for the company to track and monitor this vital feedback. The Brock system categorizes customer comments, reduces response time and provides consistent responses to all incoming inquiries. Prior to installing the new system, Premier was averaging a two-week response time. With the Brock system, Premier can respond within two days, and the company can now categorize and log all guest issues, both positive and negative. This valuable information reveals how Premier is being perceived in the marketplace, from the customer's perspective.
 "Our guests' satisfaction with Premier is our number one priority," said Manager of Customer Relations, Marilyn Barrett. "Brock enables us to keep our finger on the pulse of our customers and respond to their inquiries in a timely manner." According to Barrett, the other primary advantage is the ability to capture and evaluate raw, unbiased data. "The Brock System is an excellent litmus test for how effectively we are responding to our customers' needs."
 Premier Cruise Lines is the official lines of Walt Disney World. More than 130,000 families are expected to sail on Premier Cruise Lines this year. A subsidiary of Dial Corporation (NYSE: DL), Premier Cruise Lines' Big Red Boat Cruise and Disney Vacations currently combine a three- or four-night cruise to the Bahamas with a three- or four-day vacation at Walt Disney World. Premier Cruise Lines has been named The Best Cruise and Family Vacation by Vacations magazine.
 Brock's Activity Manager Series(TM) is a system solution to automate and support the areas of database marketing, telemarketing, field sales automation, order processing and customer service. The product is a mission-critical business application offering the competitive edge to companies understanding the strategic value of an automated, integrated business environment.
 Recently recognized as a Company to Watch in the Software Magazine Top 100 June special issue, Brock supports the largest installed base of multi-user systems in the industry with more than 700 customers and 12,000 individual users in virtually every industry. The company provides an integrated family of software products offering "closed- loop" information management for sales, marketing and customer service in more than 15 different countries using seven different languages. Headquartered in Atlanta, Brock has offices in Los Angeles and affiliate offices in Australia, Belgium, Germany, England, France, Italy, New Zealand, and Sweden.
 -0- 10/9/92
 /CONTACT: E. Faulkner Stevenson of Brock Control Systems, 404-431-1290, or, home, 404-435-1585/
 (DL) CO: Brock Control Systems; Premier Cruise Lines ST: Georgia, Florida IN: CPR SU:


BR-EA -- AT010 -- 8373 10/09/92 12:49 EDT
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Publication:PR Newswire
Date:Oct 9, 1992
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