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PREMIER CRUISE LINES EXPECTS 30,000 FAMILIES TO SAIL THIS SUMMER AS FAMILY VACATIONS REBOUND WITH A 94 MILLION PARENTS PLANNING GET-AWAYS

PREMIER CRUISE LINES EXPECTS 30,000 FAMILIES TO SAIL THIS SUMMER AS FAMILY VACATIONS REBOUND WITH A 94 MILLION PARENTS PLANNING GET-AWAYS
 PORT CANAVERAL, Fla., March 26 /PRNewswire/ -- Premier Cruise Lines, the Official Cruise Line of Walt Disney World and the only cruise line dedicated to the family market, will see more than 30,000 families board its Big Red Boats this summer (and more than 130,000 this year) as families who had forsaken vacations last year because of the recession start packing and planning.
 A recent survey by the U.S. Travel Data Center shows the number of people taking family vacations will rebound this year to 94 million adults, up from 86 million in 1991 because of pent up demand. The study also noted that of 37 percent of respondents who said they will visit a theme park this year, half plan to visit Walt Disney World.
 Premier's Cruise and Disney Vacation will capture a part of this increasing market as this popular family vacation includes a three- or four-day cruise with a complete three- or four-day vacation at Walt Disney World.
 Karine Armstrong, Premier's senior vice president of sales and marketing, said, "Just as important as the number of families taking vacation this year, is the change in family demographics. Today, families include couples without children, single parents, grandparents caring for grandchildren, extended families and blended families with stepchildren and step-parents.
 "We've found it's extremely important to offer programming, entertainment and events to keep everyone from toddlers to teens to adults and senior citizens happy. As the Official Cruise Line of Walt Disney World, we've taken lessons from the best family entertainer in the world."
 Premier established the family cruise vacation industry -- and continues to be the leader in this growing market -- in 1984 when it began sailing out of Port Canaveral, Fla., with a complete cruise vacation package designed especially for families.
 Premier continues to be the innovator in family cruise vacationing with a Single Parent Program, a Family Reunion Plan, and special discounts for grandparents taking grandchildren on vacation.
 For kids, the cruise lines maintains the largest youth counselor staff in the industry with up to 16 counselors on each ship year-round overseeing four separate children's programs for two to teens.
 To accommodate the growing number of children who sail each summer with Premier, the cruise line recently introduced the cruise industry's first child identification program for kids age 2 to 7 years old participating in the program.
 Each child on board is given a photo i.d. card, as well as a color coded arm bracelet.
 According to Julia Johansen, one of Premier's youth directors, this allows the councelors to then break each age group into subgroups by color coded band. The councelors -- or team leaders -- take role call several times throughout the day.
 Johansen said, "This gives us an opportunity to get to know each child in our smaller groups on a one-on-one basis. We've also found it's much easier to locate a child, when parents join in activities or whish to take their child to lunch or dinner."
 As well as being the only cruise line to have world famous Disney characters sail year-round, Premier offers the most extensive children's facilities and programs in the vacation industry.
 Day-long supervised activities with appearances from the Disney characters include a "Surprise Party" celebrating the Walt Disney World 20th Anniversary, an Autograph party , and Farewell Storytime. Other events include a Bridge Tour, Treasure Hunt, musical games and dancers, arts and crafts, and sandcastle building and a children's limbo on the out islands.
 For eight to 12 year olds there's also a Nintendo challenge, action games, relay races with the Disney characters, Junior Pool Olympics and kite flying. Teenagers who sail with Premier enjoy a Jammin '92 Calypso Cruise Party with a private evening boat ride, scavenger hunts, Beach Olympics, beach volleyball, pizza parties and farewell theme party.
 Premier Cruise Lines' Big Red Boat Cruise and Disney Vacations combine a three- or four-night cruise to the Bahamas with a three-or four-day vacation at Walt Disney World including accommodations at a Walt Disney World resort, an exclusive unlimited admissions All Three Parks Passport for the Magic Kingdom, Epcot Center, the Disney-MGM Studios Theme Park, plus River Country and Pleasure Island, a Magic Morning Breakfast with the Disney characters, a tour of NASA's Kennedy Spaceport USA or a tour of the Astronaut Hall of Fame, airfare, and rental care with unlimited mileage for the entire week.
 -0- 3/26/92
 /CONTACT: Janine Warell of Premier Cruise Lines, 407-783-5061, ext. 272/ CO: Premier Cruise Lines ST: Florida IN: LEI SU:


SS-AW -- FLFNS1 -- 1758 03/26/92 07:33 EST
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Date:Mar 26, 1992
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