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PRAIRIE ISLAND SIOUX COMMUNITY REFUSED AIR TIME FOR COMMERCIALS

 PRAIRIE ISLAND SIOUX COMMUNITY REFUSED AIR TIME FOR COMMERCIALS
 MINNEAPOLIS, Nov. 27 /PRNewswire/ -- The Prairie Island Sioux Community's television ad seeking public support to stop Northern States Power (NSP) from storing nuclear waste near their reservation has been refused by all four major Minnesota television stations this week. The Prairie Island Sioux Tribe has opposed NSP's plans for dry cask storage of nuclear waste near their homes on the banks of the Mississippi River.
 Currently, the Public Utilities Commission (PUC) is holding evidentiary hearings on the issue. The ads call for the public to call the PUC to voice their opposition to the nuclear waste dump proposal. All four television stations -- WCCO-4, KMSP-9, KSTP-5 and KARE-11 -- have refused to run the 30-second paid ad though it has been scheduled for 40 paid spots. The ads were produced and placed by Rice & Rice Advertising of Minneapolis.
 The ad is powerful in its simplicity. With no sound at all, the words appear on the screen:
 -- NSP doesn't want you to hear this
 -- They're quietly planning
 -- To store nuclear waste
 -- Dangerously close to the banks of the Mississippi
 -- Endangering the river
 -- Wildlife
 -- And you
 -- Don't be silent
 -- Tell the Public Utilities Commission
 -- To stop the storage now
 -- Call 296-7126
 -- Sponsored by the Prairie Island Environmental Protection
 Committee
 Bill Means of the American Indian Movement stated, "The recent actions of the local media networks is a continuation of the John Wayne frontier mentality that put Indian people on reservations in the first place -- out of sight and out of mind." According to tribal consultant Mark Tilsen, "It is ironic that on the eve of Thanksgiving, an Indian community in Minnesota cannot purchase television time. If you're fighting a major corporation like NSP, and you have a different opinion than them, you're not allowed access to get it aired, even if you've paid for it."
 -0- 11/27/91
 /CONTACT: Mark Tilsen of Direct Expressions, 612-338-2840, for the Prairie Island Sioux Community/ CO: Prairie Island Sioux Community ST: Minnesota IN: SU:


AL -- MN014 -- 7934 11/27/91 18:17 EST
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Publication:PR Newswire
Date:Nov 27, 1991
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