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PRACTICAL PERIPHERALS CUTS PRICES ON HIGH-SPEED MODEMS BY AS MUCH AS $100

 THOUSAND OAKS, Calif., Jan. 10 /PRNewswire/ -- Practical Peripherals today announced significant price cuts -- up to $100 -- on eight high-speed data and fax modems for PCs and Macintosh computers.
 "This is a classic case of the customer getting more value for less money. Users can now enjoy the benefits of Practical's high-reliability 14400 bps modems for estimated street prices around $200, about the same as they paid for 2400 bps modems just a couple years ago. When you factor in free data and fax communications software, Practical's lifetime limited warranty and seven-day-a-week technical support, the value is even greater, giving us a definite competitive edge," said Jack Murphy, president.
 This pricing strategy was introduced to encourage more modem users to upgrade to high-speed models and to open up new markets of first-time modem users for high-speed models.
 Heading the list of price reductions is Practical's PM14400FX PKT, an award-winning pocket modem which formerly had a suggested retail price of $499 now reduced by $100 to $399. The PM14400FX PKT was selected one of PC Magazine's "Best Products 1993," PC/Computing's "Best Value" and BYTE's "Best Overall Portable Modem."
 The PM14400FXMT, a space-saving V.32bis desktop modem offering 14400bps data and 14400 bps fax capabilities, was reduced to a suggested retail of $259. This modem was recently honored as "Most Bang for the Buck" by PC MAGAZINE and "Best Value All-Around Modem" by BYTE. A complete list of price reductions follows:
 Old Suggested New Suggested
 Model Retail Price Retail Price
 PM14400FX PKT $499 $399
 PM14400FX PKT/Mac $529 $429
 PM14400FXMT $299 $259
 PM14400FXMT/Mac $299 $279
 PM14400FX $259 $229
 PM9600FXMT $249 $219
 PM9600FXMT/Mac $269 $229
 PM9600FX $229 $199
 All the modems feature DTE (computer to modem) speeds up to 57,600 bps, both Class 1 and Class 2 fax support, V.42 error control, V.42 bis data compression, send/receive fax and are fully compatible with the Hayes Standard AT Command Set. They come with data and fax communications software. Like all products from Practical Peripherals, these modems are made in the United States and are covered by a lifetime limited warranty.
 Practical Peripherals manufactures internal, external, PCMCIA and pocket modems, printer fax cartridges, printer buffers and other peripherals. Technical support is available Monday through Friday from 6 a.m. to 11 p.m. PST and from 8 a.m. to 5 p.m. on weekends by calling 805-496-7707. For on-line support 24 hours a day, call Practical's BBS at 805-496-4445 or PPI's forums on CompuServe, America Online and Prodigy.
 For additional information, contact Nancy Stokesberry, Public Relations Manager, Practical Peripherals, 375 Conejo Ridge, Thousand Oaks, CA 91361; phone: 805-374-7255.
 -0- 1/10/94
 /CONTACT: Nancy Stokesberry, public relations manager, Practical Peripherals, 805-374-7255/


CO: Practical Peripherals ST: California IN: CPR SU: PDT

NY-LS -- LA002 -- 0402 01/10/94 08:02 EST
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Copyright 1994 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 10, 1994
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