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PR gaffe.

Last week the manager of a Pensacola, Fla., Wal-Mart banned the local newspaper from being sold at the store after taking issue with a column the paper published that criticized Wal-Mart's fringe benefits and insurance packages for employees.

The Pensacola News Journal reports that "the store ordered us off their property, told us to come pick up our newspaper racks and clear out. So we did."

Just two days later, Wal-Mart's corporate headquarters in Bentonville lifted the ban and apologized to the paper.

"We did make an error in judgment by removing the papers from our stores," Wal-Mart Stores Inc. spokeswoman Sharon Weber told the paper in an e-mail.

Weber did not discuss the fate of the manager who ordered the ban.

Maybe Wal-Mart's kinder, gentler PR strategy hadn't been communicated all the way down the chain.
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Title Annotation:Wal-Mart Stores Inc. lifts ban on newspaper for its criticism
Comment:PR gaffe.(Wal-Mart Stores Inc. lifts ban on newspaper for its criticism)
Author:Hinkel, Nate
Publication:Arkansas Business
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 1, 2005
Previous Article:Network news.
Next Article:Risk management: insurance man advises champ.

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Of course it is.
Spinning low prices, always.

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