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PR ASSOCIATES, KETCHUM AWARDED AMERICAN IRON AND STEEL ASSIGNMENT

 PR ASSOCIATES, KETCHUM AWARDED AMERICAN IRON AND STEEL ASSIGNMENT
 PITTSBURGH, Jan. 13 /PRNewswire/ -- American Iron and Steel Institute's (AISI) Automotive Applications Committee in Detroit has added Ketchum Advertising and Public Relations/Pittsburgh to its expanded communications team.
 Ketchum, which has worked for other divisions of AISI in recent years, joins PR Associates, Inc., a Detroit public relations firm now entering its fifth year of handling automotive media relations for AISI. Ketchum will provide national advertising and additional marketing/ public relations services in the new lineup.
 Darryl C. Martin, director of Automotive Applications for AISI, commented on the announcement: "Ketchum has been added to our marketing team based on their work for the Tin Mill Product Producers of AISI and more recently an institutional communications program for the steel industry. They bring strong credentials to our marketing communications efforts to the automotive industry about the vital role of North American steel in producing quality vehicles."
 Beverly Beltaire, president of PR Associates, said: "We look forward to working in tandem with the Ketchum group in the expanded advertising/communications efforts of AISI."
 -0- 1/13/92
 /CONTACT: Beverly Beltaire of PR Associates, 313-963-3396/ CO: American Iron and Steel Institute; PR Associates, Inc.
 Ketchum Advertising and Public Relations ST: Michigan, Pennsylvania IN: ADV AUT SU:


ML -- DE013 -- 9188 01/13/92 15:58 EST
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Publication:PR Newswire
Date:Jan 13, 1992
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