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PPM Day 4 Update.

The Nielsen May PPM is a big one and today's summary covers an important range of trendsetting markets 37-48. With timing better than that old April / May Arbitron, the numbers give a forecast barometer for programming & positioning, sales & strategy. This isDay 4of the just released Nielsen's spring round of broadcast audio delivery:

37. AUSTIN, TX. Top 5 Total Shares:EMMSAdult Hits KBPA 9.6 and #1 CUME 510.200. CCU-E Country pair KASE-F 7.3 at #4 cume and KVET 6.0. Christian KFMK and Rym/CHR KPEZ tie at 5.3. Top 5 Cumes include, #2 CHR WMFI/F 6th in shares, #3 Mod Rock KAMX 8th and #5 A/C KKMJ/F is at #10 share. March/April/May Share Gain: Rym/CHR KPEZ +.9, Mod Rock KAMX +.8, Spanish KLHA +.8, CountryKKMJ +.6, Urban A/C KKMJ-HD3 +.5, Country KASE +.5. March/April/May Share Loss: Reg. Mexican KLQB -1.5, CHR KHFI -.5, KVET/F and Public News KUT both off -.3. MarketCluster Share Leaders: EMMIS 28.9, CCU-E 24.7, ENTERCOM 11.3, GENUINE AUSTIN 5.8.

38. MILWAUKEE. Top 5 Total Shares: JOURNAL News/Talk WTMJ 9.4 and #5 cume , Country WMIL/F 9.0 and #2 cume, Classic Hits WRIT/F 6.5, #3 cume, ModAC WMYX 5.6 and TOP CUME 516,200, Talk WISN 5.1 and #4 cume belongs to CHR WKSS at 7th share. March/April/May Share Gain: News/Talk WTMJ +3.7, A/C WLDB +.7, Urban Contemp. WKKV +.3, Public News/Talk WUWM +.3 . March/April/May Share Loss: Country WMIL/F -1.7, WRIT -.9, WMYX -.6, Mod Rock WLUM -.4, CHR WRNW -.4. MarketCluster Leaders: CCU-E 28.9, JOURNAL 13.9, ENTERCOM 11.1

39. INDIANAPOLIS. NAB/RAB September 10-13. Top 5 Total Shares: RADIO ONE Urban A/C WTLC 6.9,Soft A/C WYXB 6.4 with TOP CUME 431,500, Classic Hits WJJK 6.3 is also #3 cume, Country WFMS 6.3, Talk WIBC 6.1 and CHR WZPL ties at 6.1 and scores #2 cume. Other cume leaders: #4 Hot A/C WNTR at 9th share and #5 Country WLHK #10 share. March/April/May Share Gain: Country WFMS +.9, SportsWFNI +.9, WTLC +.8,Classic Rock WFBQ +.8, WNTR +.8, Sports WIBC-HD2 +.8, March/April/May Share Loss: Country WMIL/F -1.7, WRIT -.9, WMYX -.6, Mod Rock WLUM -.4, CHR WRNW -.4. MarketCluster Leaders: EMMIS 20.5, RADIO ONE 18.1, CMLS 14.4, ENTERCOM 11.3.

42. PROVIDENCE. CUMULUS Top 2: CHR WPRO/FUrban A/C 8.9 andTOP CUME 555,000, A/C WWLI 8.7 is 2nd and 2nd. #3 Share Classic Hits WWBB 7.7, Country WCTK 7.3, 5th share & cume is Rock WHJY. #3 cume Hot A/C WSNE at 6th share. M/A/M Gain: Country WCTK +1.1, WWLI +.9, WWBB +.5, Public News/Talk WGBH +.5, Talk WPRO/WEAN +.3. M/A/M Loss: CHR WPRO/F -1.3 Sports WVEI -.3, WSNE -.2. Market Leaders: CMLS 25.1, CCU-E 20.5.

43. RALEIGH-DURHAM. Top 5 Shares: Country WQDR/F 10.8, A/C WRAL 7.9 at #1 CUME 493,700, #3 share Public News/Talk WUNC 7.3, Urban Contemp. WQOK 6.7. Urban A/C WFXC/WFXK 6.4. #2 cume is 7th share CHR WDCG, #3 cume is a virtual Curtis tie between WQDR and Adult Hits WBBB,followed by co-owned CHR WPLW/WWPL. M/A/M Gain: Mexican WYMY +1.5 , WRAL +1.1, WQDR +.8, WQOK +.8, Country WKSL +.5. M/A/M Loss: Pub News WUNC -1.0 ,Talk WTKK -.9,Gospel WNNL -.8, Sports WCMC -.7, WFXC/WFXK -.5. Market Leaders: CURTIS 26.1, RADIO ONE 17.7, CAPITAL 10.6

44. NORFOLK-VIRGINIA BEACH, VA. Top 5 Shares: URBAN A/C WVKL 12.2 with 3rd cume, Urban Contemp. WOWI 7.2 at 4th cume, Classic Hits WVBW 5th cume, 4th share Country WGH/F ties share with TOP CUME Rym/CHR WNVZ 404,400. #2 cume is A/C WWDE/F. M/A/M Share Gain: WGH/F +1.0 , Mod. A/CWPTE +.9, Classic Hits WVBW +.5, Adult Hits WNOB +.3. M/A/M Loss: WWDE/F -1.1 , News/Talk WNIS -.7, WOWI -.3, CHR WVHT -.2. Market Leaders: MAX BROADCAST 19.9, ENTERCOM 15.3, SINCLAIR TELECABLE 14.1, CCU-E 13.4CURTIS 26.1, RADIO ONE 17.7, CAPITAL 10.6.

45. NASHVILLE. 44. Top 5 Shares: #1 SHARE 10.5 & #1 CUME Soft A/C WJXA 485,000, #2 share & cume CHR WRVW 8.2, Urban Contemp. WUBT 7.2, Urban A/C WQQK 7.2, Country WSIX/F 6.6. Top Cumes: Adult Hits WCJK #3 cume 6th share, Classic Rock WNRQ 4th cume 7th share and Country WKDF 5th and 8th. M/A/M Gain: WCJK + 1.3 , WQQK +1.1, WKDF + 8. M/A/M Loss: Mod. Rock WBUZ -.7, Public News/Talk WPLN -.6, News/Talk WLAC -.4, WJXA -.3 Market Leaders: CMLS 24.0, CCU-E 23.0, SOUTH CENTRAL 16.7.

46. GREENSBORO-WINSTON-SALEM, N.C. ENTERCOM Top 4 Sweep: Urban A/C WQMG 10.7, Rym/CHR WJMH 9.6 @ 2 cume, Adult Hits WSMW 8.7 #1 CUME 481,800, Country WPAW 7.8. 5th share A/C WMAG is #2 cume, Country WTQR 3rd cume 6th share, CHR WMKS 5th cume at 9th share. M/A/M Gain: WJMG +1.7, WCHR WKZL +1.4, WTQU +1.1, WMKS +.4, WPAW +.3 TLC +.8,Classic Rock WFBQ +.8, WNTR +.8, Sports WIBC-HD2 +.8, M/A/M Loss: Urban A/C WQMG -1.2, Public News/Talk WFDD -1.1, WMAG -.6. MarketCluster Leaders: ENTERCOM 36.9, CCU-E 23.0, DICK 11.5.

Radio: The Great Connector. Wireless, Everywhere and Free.

--CLARK SMIDT, Broadcast Advisor / Media Connector positioning & sales strategy since 1971, WBZ A/F, Boston. Assignments focus on priorities and best use of resources for cashable votes.

clarkfsmidt@gmail.com 978 470 2120, Andover, MA.www.broadcastideas.com

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Publication:Radio and Television Business Report (RBR+TVBR)
Date:Jun 13, 2014
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