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PPI DEL MONTE ASSIGNS FRESH PINEAPPLE BUSINESS TO HILL AND KNOWLTON

   PPI DEL MONTE ASSIGNS FRESH PINEAPPLE BUSINESS TO HILL AND KNOWLTON
    NEW YORK, Feb. 7 /PRNewswire/ -- PPI Del Monte Tropical Fruit Company announced today it has selected Hill and Knowlton, Inc. to handle its public relations programs to promote fresh pineapple and other core products.
    One of the world's largest public relations/public affairs counseling firms, Hill and Knowlton is a major presence in food marketing.
    Mike Perreira, vice president, N.A. Marketing for PPI Del Monte said:  "We are looking forward to working with our new marketing partners at Hill and Knowlton who are joining us and our advertising agency, Harris-Drury-Cohen, in some exciting new ventures."
    PPI Del Monte Tropical Fruit Company is the number one fresh pineapple company in the world.
    -0-          2/7/92
    /CONTACT:  Bette Jane McCabe, or Gretchen Meyer of Hill and Knowlton, 212-697-5600/ CO:  Hill and Knowlton, Inc.; PPI Del Monte Tropical Fruit Co. ST:  New York IN: SU: SH -- NY060 -- 7846 02/07/92 14:32 EST
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Publication:PR Newswire
Date:Feb 7, 1992
Words:164
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