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POWERBOOK SALES TOP ONE MILLION MARK

 CUPERTINO, Calif., Nov. 10 /PRNewswire/ -- Apple Computer, Inc. (NASDAQ-NMS: AAPL) today announced that it has sold more than one million of its award-winning Apple PowerBook notebook computers.
 "The day it was introduced, the PowerBook became an immediate standard for notebook computers," said Randy Battat, vice president of the Personal Computer Divison at Apple. "Apple's vision with the PowerBook was to give people the freedom to compute anytime, anywhere -- and easily share information with others. The PowerBook's affordability, connectivity and ease-of-use have helped make this dream a reality for more than one million people worldwide."
 With its wide acceptance, the PowerBook has been key to Apple's success in gaining market share. The installed base of PowerBooks provides Apple with the foundation for future PowerBook and mobile developments. (To see how people are using the PowerBook to be more productive, please see attachment below, "PowerBook Success Stories.")
 The PowerBook family includes the popular "all-in-one" PowerBook, and the PowerBook Duo, ideal for users seeking a light yet powerful notebook computer, which also has docking capabilities. With Apple's competitive pricing, PowerBooks start at just $1,599.
 Unique Features
 Beginning with its initial design, the PowerBook incorporated several ergonomic features that make the product more comfortable to use than other designs, including a trackball pointing device at the center of the keyboard and a palm rest.
 The communication capabilities of the PowerBook make it easy for users to stay in touch with others no matter where they are located. With built-in networking, file-sharing capabilities, and AppleTalk Remote Access software, users can have full access to their office network.
 PowerBooks Garner Awards
 Hailed by experts as diverse as computer magazine editors, and judges of design competitions, the PowerBook line has received myriad prestigious awards since the first PowerBook was introduced in 1991. Some of the most notable awards include:
 Business Press Awards:
 -- BusinessWeek: Best Product of 1992, PowerBook line
 -- Fortune: Best Product of 1992, PowerBook line
 -- Time Magazine: Best Product of 1992, PowerBook line
 -- U.S. News and World Report: Winning Product of 1992, PowerBook
 line
 Industry Publication Awards:
 -- Sales & Marketing Management Magazine Marketing Achievement
 Award, 1993
 -- Byte Magazine: Award of Distinction, PowerBook Duo 230
 -- Byte Magazine: Award of Excellence, PowerBook 180
 -- PC Laptop Computing: Editor's Choice Award-Best Notebook of 1992,
 PowerBook 170
 -- MacUser Magazine: Editors' Choice Award-Breakthrough Product of
 the Year, PowerBook Duo System
 -- COMDEX/Fall 1992 and Byte Magazine: Best Portable System of 1992,
 PowerBook Duo System
 -- Brand Week Magazine: 1992 Marketeer of the Year, PowerBook line
 International Awards
 -- Nikkei Weekly, Japan: Best Product of 1992, PowerBook line
 -- Personal Computer World, U.K.: Best Power Portable of 1992,
 PowerBook Duo 230
 New Active-Matrix Notebooks Just Added
 The PowerBook family was expanded this month as Apple Computer, Inc. unveiled new active-matrix notebook computers. The PowerBook Duo 270c, capable of displaying thousands of colors, is the first 16-bit color notebook on the market while the new greyscale PowerBook Duo 250 is the lightest active matrix model on the market. These two new PowerBooks have advanced features--including 50 percent longer battery life, outstanding display quality thanks to active-matrix screens and easy expandability -- in a lightweight, sub-5 lb. design that fits easily in a briefcase.
 Headquartered in Cupertino, Apple Computer, Inc. develops, manufactures and markets personal computer, server, and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the information industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo and AppleTalk are registered trademarks and PowerBook and Duo are trademarks of Apple Computer, Inc.
 -0- 11/10/93
 /NOTE TO EDITORS: See attached PowerBook success stories for more details.
 PowerBook Success Stories
 Houston Community College
 Houston Community College (HCC) is the largest community college in Texas and the fourth largest in the United States. With 46 different locations among its six colleges, faculty and staff find themselves conducting classes and lectures in a variety of locations. As a result, they need to be able to travel between classes and locations without worrying whether they have the right computer files for their next lecture or class presentation. That's why members of HCC's faculty and staff have begun using Apple Macintosh PowerBook and PowerBook Duo notebook computers to meet these challenges and take their course materials on the road.
 "Faculty, staff and administrators have to travel between and be prepared for classes in multiple locations all the time," says Willie Pritchard, assistant vice chancellor of instructional computing. "With the PowerBook and PowerBook Duo, they can have access to all of their files, no matter where they are, in on easy-to-use notebook system."
 HCC has also established what they refer to as 'mini bunkers.' These "teaching bunkers" are complete multimedia stations which are set up in classrooms and lecture halls and are equipped with a laserdisk player, CD-ROM drive, room lighting controls, network connections, and an LCD or ceiling projection device. In addition to a suite of multimedia equipment each bunker is equipped with a Duo MiniDock. So, anyone using that classroom can slip their PowerBook Duo into the MiniDock and have everything they need for their complete multimedia presentation. "It's like having a walk-in presentation," says Pritchard.
 Contact: Willie Pritchard, Assistant Vice Chancellor, Instructional Computing Houston, 713-866-6602
 KPMG Peat Marwick
 KPMG Peat Marwick is the U.S. member of KPMG International, the giant business and professional services consulting firm. KPMG uses Apple Macintosh computers throughout the organization, and professional staff and management have begun using Macintosh PowerBook notebook computers as their primary mobile computer. The company has approximately 2,300 PowerBook computers in their offices and in the field.
 With their PowerBook computers, KPMG auditors can access their office LAN locally, and by using the PowerBook computers with AppleTalk Remote Access they can download the data, tools, and information that they need when they are away from the office.
 "We chose the PowerBooks because of their computing power, their built-in modem technology, and their capability for remote access to LANs," says Serafine. KPMG also reports that the PowerBook computers have proved to be a cost effective solution for mobile computing.
 Contact: Art Serafine, Partner, Montvale, NJ, 201-307-7829
 Buckhead Brokers
 Buckhead Brokers, located in Atlanta, Georgia, has 550 agents in nine offices throughout the Atlanta area. Until recently, all agents in the Buckhead office conducted their business using the traditional pen and paper method. Now, Rachel McConnell and her mother, Marianna, in the business 6 years and 14 years respectively, are beginning to make Apple Macintosh computers an integral part of their daily routine.
 Using a Macintosh PowerBook 140, Rachel considers it to be her "portable office." Using Claris FileMaker Pro, she is able to handle all client tracking, mass mailings, and track all activities surrounding listings and purchases with one centralized program. In addition, Rachel uses the Macintosh PowerBook to conduct financial analysis to determine such things as cost of ownership for perspective buyers. "Since most real estate agents shy away from technology, the Macintosh computer is the best tool for them because it's just so easy to use," says Rachel McConnell. " I've used other computers in the past and they're just prehistoric monsters! And, Windows doesn't even begin to touch the Macintosh."
 Rachel has also begun using her Apple Newton MessagePad in conjunction with her PowerBook while on the road with her clients.
 Contact: Rachel McConnell, Realtor, GRI, Atlanta, 404-237-5227; 404-237-3974, x276 (24-hour voice mail)
 Cadence Design Systems, Inc.
 Cadence Design Systems, Inc., a worldwide leader in electronic design automation (EDA) software, has implemented an automated sales process solution for their sales representatives, whose work is done mainly at customer locations worldwide. Using Gold Rush software, developed by Cadence, Apple Macintosh PowerBook computers with fax modems and AppleTalk Remote Access are are used by sales representatives to prepare instant price quotes for customers, usually right at their site. When a customer signs on the quote, Gold Rush automatically prepares a factory order, saving the rep any further work with forms.
 Cadence now has about 100 Macintosh PowerBook notebook computers used by their sales force. In the future, they envision a cellular network and, within the next 18 months to two years, more than 350 PowerBook notebook computers used primarily for sales automation.
 According to senior MIS manager, Rick Chehab, "The Gold Rush system is a major milestone in our drive to maximize sales rep productivity and provide them with tools that allow them to focus on customer needs analysis and solutions, rather than the quote preparation process."
 Contact: Michael Busselen, PR Manager, San Jose, CA, 408-944-7339
 Steve Corwin, P.A.
 Steve Corwin, Public Accountant, runs both his accounting and computer consulting businesses on a network of Apple Macintosh computers ranging from a Macintosh IIci to a Macintosh Centris 610 and PowerBook 170 system. With his PowerBook Corwin can take his office on the road with him no matter where he goes. He can transfer files to his PowerBook so he'll have everything he'll need while on the road, or he can access his own or his client's networks remotely using AppleTalk Remote Access. "I can dial into my office systems from just about anywhere using my PowerBook and have access to all the files I would if I were in my own office," says Corwin. "This saves me an incredible amount of time and allows me to provide my clients with the best possible service."
 Corwin's business consists of over 350 individual and 50 corporate clients spanning a 60-mile radius, making client visits a time-consuming and expensive task. Apple's PowerBook notebook computers makes this an easier task by enabling Corwin to have access to everything he needs right in his briefcase.
 Contact: Steve Corwin, P.A., Syosset, NY, 516-921-4313
 McDonough, Holland & Allen
 McDonough, Holland & Allen (MHA), headquartered in Sacramento, California, has been using Apple Macintosh computers since 1986. With approximately 83 attorneys and 115 members of the support staff, Macintosh computers are used for everything from general office correspondence and the creation of legal documents to trial preparation. MHA also has offices in Oakland and Yuba City, Calif., which are connected to the main office via a wide-area network.
 The law firm uses a wide variety of Macintosh computers including the Macintosh LC II for accounting clerks, the Macintosh Quadra 800 as AppleShare file servers and has lately been replacing its existing desktop systems with Macintosh PowerBook Duo notebook computers for some of the attorneys in the firm's Corporate section. David Salem, a shareholder of MHA who uses a PowerBook Duo, finds that by using the same computer on the desk that he takes with him to meetings with clients, he has greatly increased his efficiency. Salem is especially pleased with the Duo's size and weight as it fits easily inside his brief case leaving plenty of space for his paper files.
 Like all of the firm's PowerBook systems, Salem's Macintosh has a built-in, high-speed modem which allows for easy access to the firm's file servers and QuickMail using AppleTalk Remote Access. PowerBook computers are also used by litigation attorneys right in the courtroom. According to Paul Hurley, director of computer services, "We are a Macintosh shop at the desire of the attorneys. They want a computer that enables them to do their work without the need for dictation and other traditional methods. The Macintosh gives our attorneys that power both in the office and on the road."
 Contact: Paul Hurley, Director of Computer Services, Sacramento, CA, 916-325-4526/
 /CONTACT: Katy Gillin Boos of Apple Computer, 408-974-4451/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ002 -- 2574 11/10/93 08:17 EST
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