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PORTABILITY FIGURES SHOW SPRINT WINNING BATTLE FOR 800 NUMBER CUSTOMERS

 KANSAS CITY, Mo., June 28 /PRNewswire/ -- Almost two months after the "portability" battles began, Sprint (NYSE: FON) has established a win/loss ratio of 4-to-1 against AT&T for 800 numbers.
 Based on the latest totals from "change order" requests, Sprint has gained nearly 20,000 new 800 telephone numbers since May 1.
 "While it's very difficult to project annualized net revenue at this point, we have a very heavy order flow in process and it's not slowing down," said Gerry Euston, vice president of 800 marketing. "Sprint is seeing a significant pent-up demand by customers to switch to Sprint from AT&T and MCI.
 "Over and beyond the portability gains, we're processing more than 300 orders a day for new service -- new customers who are ordering 800 lines for the first time," Euston said. "This segment of the long distance market is growing tremendously, more than 1.6 times the overall long distance growth rate."
 Sprint's gains in the first six weeks of portability appear to bear out a May 1 survey by TeleChoice, Inc., a leading industry consultant that projected Sprint's share of customer traffic allocation would increase by 32 percent while AT&T would lose 12 percent.
 The independent survey projected that the top considerations for selecting an 800 carrier are network reliability, support service and price.
 "MCI and AT&T have been talking to each other in their advertising and quit listening to the customers months ago," Euston said. "While they have been confusing customers with their advertising claims and counter-claims, Sprint has been busy signing customers with our risk- free, money-back, satisfaction guarantee.
 "The payout on the competition's satisfaction guarantee is nothing compared to ours," Euston said. "With the Sprint Secure Satisfaction Guarantee, within 90 days of purchase, if a customer isn't satisfied that Sprint's 800 service is everything we say it is, Sprint will refund the customers' money -- every single penny -- up to $50,000 per company. All you get with AT&T is a maximum of $100 over twelve months. Since introducing the guarantee Feb. 1, Sprint has not had one single payout. This is real testimony to the quality of service we provide."
 Euston said customers should be confident that making the switch to another carrier will be smooth and worry-free.
 "People initially were concerned with the transition," he said. "They worried, naturally, about whether they could switch carriers without losing callers. We're demonstrating every minute of every day now that the technical transition is not a problem."
 The recent scramble for customers in the $7.5 billion 800 service market was sparked by technology that allows 800 customers to shift their circuits to the long distance carrier of their choice without giving up the specific phone numbers they've advertised to the public. The Federal Communications Commission set May 1 as the official start of "800 portability."
 Sprint is a diversified international telecommunications company with more than $10 billion in annual revenues and the United States' only nationwide all-digital, fiber-optic network.
 Its divisions provide global long distance voice, data and video products and services, local telephone services to nearly 6 million subscriber lines in 19 states, and cellular operations that serve 42 metropolitan markets and more than 50 rural service areas.
 -0- 6/28/93
 /NOTE: Secure is a service mark./
 /CONTACT: Tom Rafferty, 913-624-3234 or, after hours, 913-677-1971, or Norman Black, 404-859-6096 or, after hours, 404-578-0679, both of Sprint/
 (FON)


CO: Sprint ST: Missouri IN: TLS SU:

IH-KD -- DC028 -- 6344 06/28/93 14:47 EDT
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Publication:PR Newswire
Date:Jun 28, 1993
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