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PORT AUTHORITY TO INTRODUCE 'NEW' OMNIBUS PUBLICATION; IMPROVED EDITORIAL, INCREASED CIRCULATION ARE GOALS

 PORT AUTHORITY TO INTRODUCE 'NEW' OMNIBUS PUBLICATION;
 IMPROVED EDITORIAL, INCREASED CIRCULATION ARE GOALS
 NEW YORK, Oct. 9 /PRNewswire/ -- Port Authority of New York and New Jersey today announced plans to totally redesign and reposition its Omnibus magazine, making it more attractive to commuters and area advertisers.
 Beginning with the November/December issue, the distribution will double to 100,000 and the publication will feature 48 pages of entertaining, timely and useful feature articles, a calendar of events, letters to the editor, a pull-out retail coupon section, and restaurant listings and reviews.
 "The redesign takes Omnibus to a new level," said Richard Kelly, director of the Interstate Transportation Department of the Port Authority, which publishes the magazine. "We want to make Omnibus a must-read publication for our bus, rail and auto commuters, filled with information they can use, and ads directed toward their businesses and off-peak interests."
 "The new format, expanded circulation and competitive page rates also present a very attractive package for area advertisers," said Jack Kent, newly appointed publisher. Advertising sales for Omnibus will be handled by the Coppola Group of New York City.
 The magazine is distributed by the Port Authority to commuters at the Port Authority Bus Terminal, and at PATH's major stations in the World Trade Center, 33rd Street, Hoboken and the Journal Square Transportation Center in Jersey City. It is also distributed at the Hoboken Ferry Terminal in lower Manhattan and will now include monthly commuter ticket purchasers at the Port Authority-run interstate tunnels and bridges.
 The Port Authority has retained Magazine Marketing, Inc., a subsidiary of The Gillespie Organization of Princeton, N.J., to publish Omnibus. Kent, president, has 30 years experience in the publishing industry and will serve as publisher. Barry Pavelec will serve as associate publisher and editor. Pavelec also has 30 years experience in the publishing field, having worked for McGraw-Hill and Dow Jones & Company.
 The Port Authority of New York and New Jersey's jurisdiction comprises an area generally within a 25-mile radius of the Statue of Liberty. Its facilities of transportation and commerce include: six interstate bridges and tunnels (the George Washington, Goethals, Outerbridge Crossing and Bayonne bridges, and the Lincoln and Holland tunnels); the PATH interstate rail transit system; the Hoboken Ferry; four regional airports (Newark International, Teterboro, John F. Kennedy International, LaGuardia); two heliports; three industrial parks in New York and New Jersey; the Essex County Resource Recovery Facility; the Newark Legal Center; The Teleport, the World Trade Center; marine terminals in New York and New Jersey; the PATH Journal Square Transportation Center; the Port Authority Bus Terminal in mid-Manhattan; and the George Washington Bridge Bus Station in Washington Heights.
 -0- 10/9/92
 /CONTACT: Terry Benczik, media relations of Port Authority of New York and New Jersey, 212-435-7777, or Barry Pavelec, associate publisher-editor of Omnibus, 609-452-1633/ CO: Port Authority of New York and New Jersey ST: New York, New Jersey IN: SU:


CK-TS -- NY040 -- 8363 10/09/92 12:33 EDT
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Publication:PR Newswire
Date:Oct 9, 1992
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