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POP BOTTLES HELP STOP THE FLOW OF JUNK MAIL

 POP BOTTLES HELP STOP THE FLOW OF JUNK MAIL
 WINNIPEG, Manitoba, March 4 /PRNewswire/ -- This sign is a piece of


garbage! In an effort to help stop the flow of junk mail which reaches many of the country's households each day, 100 percent recycled plastic pop bottles have been used to create a mailbox sign which bears the message "Preserve Our Trees No Flyers Please."
 When affixed above or near a residence mailbox, the sign allows consumers to indicate their choice not to accept the delivery of unsolicited flyers. Millions of trees are used annually in North America to produce unsolicited mail pieces, many of which are not welcomed, or read, by householders.
 The inventor of the sign, Lorane Poersch, has spent most of her life working and living in the Canadian Arctic, an experience which heightened her commitment to the preservation of the natural environment.
 Her first "Preserve Our Trees No Flyers Please" sign was a simple, hand-lettered one, which she created for her own home. When neighbors and friends saw it, they indicated that they too had environmental concerns and would like one.
 Poersch began to look for an all-weather, durable, recycled material from which to construct the sign. After a lengthy search, smooth sheets of material made from reground, recycled pop bottles provided the solution.
 According to Poersch, "I wanted to use a material which could be recycled, a piece of garbage so to speak, that could be turned into something useful to reinforce the message of conservation."
 "Plastic pop bottles are a major component of our refuse. It's important to recycle, but even more important to develop constructive uses for recycled materials so that the demand for natural resources is reduced."
 Each 5-inch by 12-inch forest green sign results from a unique process which starts with one 2 litre pop bottle and transforms it into a smooth piece of recycled plastic. Non-toxic dye is used to apply white lettering.
 "The feedback I'm getting is that consumers want to be able to choose whether or not they receive junk mail," said Poersch. "Our forests are being depleted and unfortunately part of that is due to the production of mailing pieces that many people do not care to receive."
 A sampling of householders has shown that the use of the sign curtails or helps to significantly reduce the amount of junk mail which is received.
 In addition to the residence sign, apartment size and mail slot stickers have also been developed from recycled material.
 "Preserve Our Trees No Flyers Please"(TM) sign is a registered trade mark of Desert Rose Productions Inc.
 -0- 3/4/92
 /CONTACT: Lorane Poersch, 204-489-3400/ CO: Desert Rose Productions Inc. ST: Manitoba IN: SU:


CK -- NY042 -- 4906 03/04/92 11:12 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Mar 4, 1992
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