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PONTIAC SETS THREE SALES RECORDS FOR MARCH

 PONTIAC, Mich., April 5 /PRNewswire/ -- Spring fever is breaking out at Pontiac as sales of Bonneville, Grand Am, Grand Prix and Sunbird models helped the division post a 20.7 percent increase for the last 10 days of March. In addition, the Bonneville, Grand Am and Grand Prix set individual 10-day sales records for the same period in March. Some highlights include:
 -- Pontiac's total sales for March were up 2,223 units over the
 previous year (54,388 vs. 52,165).
 -- Grand Am sales of 9,550 units posted the best showing ever for
 the last 10 days in March.
 -- Grand Prix 10-day sales were up 50.9 percent over 1992 and 11.4
 percent for the month.
 -- Bonneville posted a 21.4 percent increase in 10-day sales with
 3,694 sedans and boosted monthly sales 5.8 percent.
 Attributing the uptick to Pontiac's innovative marketing programs, General Manager John G. Middlebrook notes, "We're offering very competitive financing with our SmartDrive(A) program and customers are responding to the value of purchasing a Pontiac with 36-month terms. We're excited about the positive trend our dealers are seeing in the showroom."
 NOTE: (A) SmartDrive is a registered Pontiac sales mark.
 -0- 4/5/93
 /CONTACT: Kathy Tanner of Pontiac, 313-857-4026/


CO: Pontiac ST: Michigan IN: AUT SU: ERN

TM -- NY068 -- 3260 04/05/93 19:32 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 5, 1993
Words:226
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