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PONTIAC POSTS SALES INCREASE IN 1993

 DETROIT, Jan. 4 /PRNewswire/ -- Pontiac ended the 1993 calendar year with increased sales for the second consecutive year. A strong December sales increase of 27.4 percent over last year helped Pontiac dealers deliver 572,626 vehicles in 1993 compared to 549,806 deliveries in 1992.
 That same Pontiac sales momentum is reflected in an impressive 1994 model year first quarter sales increase of 20.2 percent, a major step toward predicted sales of more than 600,000 1994 model year vehicles.
 "Pontiac is headed for third place in industry sales and we're going to give a strong challenge to anyone in our way and that means taking aim at Honda and Toyota," said Pontiac General Manager John G. Middlebrook.
 Through Dec. 20, Pontiac was ahead of Toyota Division in model year car sales and in front of Honda Division in total vehicle sales.
 Making the most noise on the sales front in the 1993 calendar year was Pontiac's volume leader Grand Am which had its second highest calendar year sales since its 1985 introduction with 214,761 deliveries compared to last year's 210,332.
 Pontiac's Grand Prix sales have been extremely strong with a record each month of the 1994 model year. For the month of December, sales were up 53.9 percent with 11,569 deliveries versus 7,516 last year. "Customer awareness of the Grand Prix's position as the lowest-priced mid-size sedan with dual airbags, ABS and a standard V-6 engine has led to the addition this month of a second shift at the Fairfax plant in Kansas City where the Grand Prix is manufactured," Middlebrook said. Deliveries for the 1994 model year are up 36.6 percent with 32,943 vehicles versus 24,112.
 Firebird has been a sell-out success since its introduction in early 1993. December sales were up 424.7 percent with 3,799 cars compared to 724, and model year sales are up 243.8 percent with 11,034 vehicles compared to 3,209.
 Trans Sport set a second monthly sales record with 2,534 units compared to 1,553 last year, a 63.2 percent increase. Sales are up 20.9 percent for the model year.
 Sunbird, Pontiac's entry-level coupe, sedan and convertible, had the largest percentage gain in the 1993 calendar year versus 1992 with an increase of 28.5 percent with 93,223 cars versus 72,563.
 -0- 1/4/94
 /CONTACT: Mary Roznowski of Pontiac, 810-857-1572/
 (GM)


CO: Pontiac Division; General Motors Corporation ST: Michigan IN: AUT SU: SLS

KT -- DE019 -- 9000 01/04/94 15:33 EST
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Publication:PR Newswire
Date:Jan 4, 1994
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